Marketing Manager - Mobile Communications

Position Summary

The Senior Marketing Manager, Email Communications supports the development of complex member-centric, multi-channel marketing and communication strategies through the email and mobile notifications channels, driving improved membership acquisition and engagement.This position is proficient at identifying strategic opportunities, developing & packaging strategies, collaborating with partners to gain alignment, and directing execution through direct reports from launch through measurement.

Job Duties and Responsibilities

• Gathers and leverages consumer or member insights from multiple sources to identify strategic opportunities for the email and mobile channels, with recommendations to optimize strategies across channels 
• Acts as subject matter expert on the standard methodologies supporting email and mobile notification marketing automation in order to continuously improve campaign efficiency, accuracy, and proposals to further enhance campaign/program performance 
• Creates and manages email and mobile notification campaign planning, segmentation, end to end journey configuration through execution and QA in Salesforce Marketing Cloud 
• Supports/Collaborates on complex multi-channel strategies to drive membership acquisition, retention, or product engagement through the email and mobile notification journeys 
• Partners with internal marketing strategists/analysts and technologists (IT) to optimize and execute strategies in context of channel best practices, technology/data needs, and project objectives 
• Partners with internal creative team, directing marketing asset creation to ensure channel best practices and process from concept through delivery 
• Develops, executes and reports on testing plans that drive improved performance 
• Measures channel performance against defined metrics, partnering with internal marketing strategists/analysts and analytics teams 
• Packages and delivers campaign results to key stakeholders in an effective, timely manner 
• Manages project, people, vendors and financial allocations to maximize immediate and long-term business results 
• Hires, manages, coaches and develops direct report(s) & broader team in a caring, effective manner

Position Requirements

• Bachelor's Degree in a related field, Master's Degree Preferred 
• 8+ years relevant marketing experience 
• Proficiency in directing work, coaching, and developing team of direct reports 
• Proven experience in collaborating and managing timelines with all partners ensuring that their needs are met and goals are achieved 
• Ability to lead vendor relationships for the benefit of the Company 
• Solid background in building and supporting user journey implementations (email required; mobile notifications preferred) 
• Hands-on experience with leading ESPs (Salesforce Marketing Cloud/ExactTarget experience strongly preferred) 
• Knowledge of email rules and regulations including CAN-SPAM, CASL, EU Privacy Directive, and blacklisting 
• Principles of responsive email design 
• Knowledge of HTML/CSS/Ampscript 
• Database proficiency with understanding of data flow and queries 
• Strong analytical skills and experience in reporting and BI tools 
• Knowledge of A/B test strategies, multivariate test strategies, and test planning 
• Attention to detail and an eye for quality 
• Deep understanding of email marketing standard methodologies, marketing communication channel standard methodologies and changing industry trends, especially for mobile

Preferred Requirements

• CRM proficiency