The Marketing Manager is responsible for supporting strategic marketing by implementing traditional and digital marketing campaigns aimed at recruiting and retaining blood, platelet, and plasma donors for the local Memorial Blood Centers (MBC), and for New York Blood Center Enterprises (NYBCe).
This individual is responsible for overseeing the activation of marketing materials and upholding the organizational brands. As a member of the Donor Engagement (DE) and Divisional Donor Marketing teams, this individual will collaborate on national and local programs, tactics, and tools for building donor frequency, growing the donor base and other strategic priorities. The Marketing Manager is a local ambassador of the DE team, and key partners of the divisional Donor Recruitment and Collections teams. As the point of contact for local marketing, this individual will share with marketing management ideas that are specific to the MBC service areas.
This individual will also oversee marketing communications and marketing promotions to support donor engagement. Assists the Senior Manager, representing our brands in our communities and to media channels, providing leadership and direction to team members, and managing efforts that further the vision and mission of the organization.