Marketing Generalist

Marketing Generalist Job Overview:

The Marketing Generalist will create, design, and maintain websites, SEO, videos, PowerPoint presentations, marketing materials, and social media presence for the family of metals manufacturing companies to attract new customers and employees.

You’ll be a great fit if:

• You can help create user experience, navigation, and architecture for websites, Intranet, Apps and other web applications that can quickly grow and change with the needs of the organization 
• You are able to Implement and manage an SEO/SEM strategy to maximize the volume of inbound organic traffic from search engines, accomplished through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, keyword optimization, site speed optimization, content strategy, and information architecture 
• In collaboration with department members and other business unit leaders, you can develop online strategies for achieving stated business goals, such as brand awareness, generating leads and attracting new talent 
• You can create / lead an overarching strategy for social media channels (LinkedIn, Facebook, Twitter, You Tube, Blog) and maintain the content on those channels 
• In partnership Sales Manager and President, you can develop strategies to drive qualified traffic to the website(s) and landing pages through SEO, SEM, display media, paid social media marketing, email marketing, content marketing, integrated campaigns, and other lead generation and traffic driving strategies and tactics 
• You are able to design marketing materials for web, media, and print 
• You have the ability to design in the following software: Adobe Creative Suite: Photoshop, Illustrator, Acrobat, After Effects, Audition, and Media Encoder 
• You can complete other duties as assigned

To be considered you’ll need:

• A Bachelor's degree in Marketing (preferred) 
• 5+ years of experience (required in lieu of degree) 
• Ability to utilize Adobe Creative Suite: Photoshop, Illustrator, Acrobat, After Effects, Audition, and Media Encoder 
• Strong computer skills 
• Ability to focus on more than 1 task at a time 
• Excellent communication skills 
• Ability to produce videos, from pre-production to post-production 
• Experience utilizing social media applications

What you get:

• 10 Paid Holidays 
• Serviced Base PTO 
• Gainsharing 
• Exciting, fast-paced environment 
• On-site Fitness Center & Medical Clinic 
• Weekly Pay 
• Company Provided Uniforms and Safety Shoe Allowance 
• Performance Merit Raises 
• Climate Controlled Environment 
• Free Employee Coffee