Marketing Director - Media & Digital

Inspire Medical Systems

ABOUT INSPIRE MEDICAL SYSTEMS

Inspire is the first of its kind medical device designed to make a difference in the lives of those living with Obstructive Sleep Apnea (OSA). We are revolutionizing the sleep industry with our FDA-approved medical device, designed to reduce OSA severity for those who cannot tolerate or get consistent benefit from CPAP. Our focus on patient outcomes is at the core of everything we do, and our “think I can” attitude drives us to make a difference in the lives of those seeking alternative sleep apnea treatments.

WHY JOIN OUR FAST-GROWING TEAM

At Inspire, we value people – your diverse experiences, backgrounds, and thoughts. We elevate voices and encourage learning opportunities to build a professional network that grows into community. We embrace a people-first culture by offering hybrid work schedules, excellent benefits, 401k matching, ESPP, flexible time off (FTO), and tuition reimbursement.

If you’re passionate about making a difference in people’s lives and want to work with innovative technology, come be a part of our great team!

https://www.inspiresleep.com/

Position Details

Marketing Director - Media & Digital
Job
Full-time
4/15/2024
Twin Cities Metro
Golden Valley, MN

ABOUT THIS POSITION

  • Develop traditional & digital media strategy & execution in partnership with Agency partners to support commercial KPIs. Traditional Channels include (but not limited to): National and Local Network Television, National & Local Cable Television, National & Local OTT / CTV, National and Local Radio, Digital Audio, & Print.
  • Foster strong collaboration between the internal team, other departments and agencies to develop holistic and impactful marketing campaigns 
  • Lead an integrated strategy between media, digital, website, and nurturing efforts grounded in data analytics and a continuous improvement testing framework. 
  • Lead and cultivate a team-oriented environment that encourages innovation, accountability and high performance 
  • Continuously optimize media mix while managing the media budget across all platforms. 
  • Organize & lead cross functional media optimizations with key partners based on channel specific KPIs to maximuizxe ROI and achieve key performance indicators 
  • Support the team in building comprehensive analytic tools and reporting for all media, web, and nurturing channels 
  • Communicate and coordinate with internal stakeholders and external partners while responding in a clear, concise, and timely manner 
  • Be at the forefront of media and marketing trends as they evolve overtime

Required Skills:

  • Very strong knowledge of Traditional Media channels 
  • Strong knowledge of Digital Media channels 
  • Experience working with digital agencies 
  • Strong analytical, collaboration and problem-solving skills 
  • Experience in managing owned web, digital, and SMS channels 
  • Ability to work and thrive in a high growth, fast-paced entrepreneurial environment 
  • Effective communication skills and adaptable communication style for interacting with team members, upper management, and partners 
  • Ability to navigate ambiguity, change, and uncertainty to deliver results with cross-functional teams in a positive manner 
  • Proficient with Microsoft Office Suite or related software

Education & Experience:

  • Bachelor’s degree in Marketing, Communications, Business, or related field required (MBA preferred) 
  • Five to seven years of related experience in business, marketing, Advertising Agency, or related field 
  • Minimum three years of management experience 
  • Med Tech Experience preferred

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