We seek a talented Marketing Copywriter to join our dynamic team in our Madison office. This person will play a key role in shaping our provider-focused advertising efforts. You will develop, write, and meticulously refine content spanning treatment center and program descriptions, social media posts, ad copy, and landing pages. Your responsibilities will extend to editorial tasks such as proofreading, copyediting, fact-checking, and formatting for center profiles and their related social media content. The ideal candidate will bring a passion for crafting compelling copy that drives brand awareness, engagement, and conversion, strong writing and editing skills, and it is crucial for the writer to understand that while they are crafting content for the customer, they must also uphold our brand, mission, and values.
A key aspect of this role is maintaining objectivity and remaining unbiased in all communications, in-depth understanding of our company’s mission, products, and services. As a Marketing Copywriter, you will play a crucial role in engaging with providers and centers during their onboarding process to gather detailed insights into the unique aspects of their programs.
Your primary responsibility will be to craft and regularly update engaging profiles for our site that accurately reflect these programs in accordance with our brand voice and guidelines. Additionally, you will ensure that all content is current and resonates deeply with our patient population, aiding their recovery journey. A deep understanding of the provider landscape and patient needs is essential, as your goal is to effectively communicate relevant information to those seeking help. This position is critical to bridging the gap between providers and patients by delivering clear, impactful content.