Marketing Coordinator

The Marketing Coordinator is responsible for developing and implementing marketing strategies to enhance brand awareness, drive foot traffic, and increase sales. This role involves managing social media accounts, coordinating promotional events, and creating engaging content that resonates with our target audience. The Marketing Coordinator will work closely with the sales team and management to ensure our marketing efforts align with our overall business objectives. The Marketing Coordinator is also responsible for projects and activities for marketing products or services by performing the following duties.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

• Coordinates the creation and production of sales, marketing, and packaging materials. 
• Coordinates advertising schedules and placement. 
• Reviews specification sheets, obtains and prepares bids, and acts as liaison with vendors in such areas as delivering marketing material, scheduling proofs, and meetings. 
• Maintains customer database and generates internal database information, such as lists and counts for direct marketing projects. 
• Compiles and produces sales and marketing reports. 
• Tracks, collates, and maintains inventory of marketing materials. 
• Maintains inventory of photo work, artwork, and film, and maintains marketing literature, archive files, and sample files. 
• Leads and drives promotion of Planet 13 brands (i.e. Ha Ha gummy launch) via dispensary popups and other promotional activity 
• Coordinates trade show exhibits, promotions, packaging, shipping, and staff travel plans, and travels to and participates in trade shows when necessary. 
• Helps prepare for involvement in community organizations and events. 
• Provide production and logistical support for core digital marketing functional areas, including content marketing, social media, tradeshow and events, inbound marketing, and partnership marketing. 
• Assist with website and database updates. 
• Comply with all HR policies including confidentiality and non-disclosure. 
• Assist with the implementation of company policies, standard operating procedures, and performance standards. 
• Maintain a clean and organized work environment. 
• Daily compliance with company policies including but not limited to; state/local regulation compliance, security protocols, access protocols, dress code, and work schedules.

Competencies:

To perform the job successfully, an individual should demonstrate the following competencies:

• Continuous Learning - Seeks feedback to improve performance; pursues training and development opportunities; strives to continuously build knowledge and skills.
• Job Knowledge - Competent in required job skills and knowledge; requires minimal supervision; displays understanding of how job relates to others; uses resources effectively.
• Use of Technology - Demonstrates required skills; adapts to new technologies.