Marketing Coordinator

Primary Responsibilities:

We are seeking a detail-oriented, organized, and analytical individual to join our dynamic marketing team as a Marketing Coordinator. This role will primarily focus on managing event registration for our numerous tradeshows and events. The ideal candidate is a proactive problem-solver with a passion for event coordination and a keen eye for detail.

Essential Functions:

Event Registration:

• Manage the registration process from concept to launch for assigned events, including online registration platforms, email marketing, and onsite registration.
• Develop and implement effective registration strategies to maximize attendee numbers and revenue.
• Provide leadership insights and analytics throughout the registration process to ensure efficiency and effectiveness.
• Provide excellent customer service to registrants, answering questions and resolving issues promptly.
• Act as main point of contact for internal & external partners.

Marketing Collateral:

• Collaborate with the communications team to develop communications, including email newsletters with pertinent registration information.

Event Logistics:

• Assist with event logistics, such as coordinating with external partners and/or vendors, managing on-site registration, and overseeing attendee check-in.
• Work closely with the event team to ensure a seamless attendee experience.
• Travel to tradeshows & events to effectively manage the registration process.

Data Analysis:

• Track and communicate key metrics, such as registration numbers, travel patterns, attendee demographics, and event revenue. 
• Analyze data to identify trends and make data-driven recommendations /provide insights for future events.

General Marketing:

• Update event website(s) and necessary apps with pertinent information. 
• Conduct training(s) for tradeshows & events to ensure understanding and alignment from attendees. 
• Track and process payments for tradeshows & events. 
• Other duties & projects as assigned.

Minimum Requirements, Qualifications, Additional Skills, Aptitude:

Bachelor’s degree in Marketing, Communications, or a related field.

2-4 years’ experience in marketing, tradeshow/event planning, or a related field.

Strong organizational and time management skills.

Advanced skills in Microsoft Office Suite:

• Word
• Excel: VLOOKUPs, SUM/SUMIF(S), COUNTIF(S), and other relevant formulas; Pivot Tables, chart creation to analyze data
• PowerPoint: chart creation to analyze data, effective & concise visuals to convey story

Experience with event registration software (e.g., Cvent, including a strong understanding of Cvent’s interface, menus, tools, and more; Microsoft Dynamics, including importing & exporting data, managing attendee lists, and generating reports) is preferred.

Excellent written and verbal communication skills.

Ability to work independently and as part of a team.

A passion for events and a keen eye for detail.

Willingness to travel (15-30%).

Why Work for KeHE?

• Full-time
• Pay Range: $51,660.00/Yr. - $75,768.00/Yr.

Benefits on Day 1:

• Health/Rx 
• Dental 
• Vision 
• Flexible and health spending accounts (FSA/HSA) 
• Supplemental life insurance 
• 401(k) 
• Paid time off 
• Paid sick time 
• Short term & long term disability coverage (STD/LTD) 
• Employee stock ownership (ESOP) 
• Holiday pay for company designated holidays