Marketing Coordinator

Ag Growth International (AGI)

About AGI

Listed on the TSX, Ag Growth International Inc. (“AGI”) is a provider of the physical equipment and digital technology solutions required to support global food infrastructure including grain, fertilizer, seed, feed, and food processing systems. With over 4,000 employees worldwide, and facilities and offices in Canada, the United States, Brazil, India, Europe, APAC, Australia and Africa, AGI sells its products globally through a network of wholly owned subsidiaries and third-party dealers and distributors.

https://www.aggrowth.com/

Position Details

Marketing Coordinator
Job
Full-time
9/4/2024
Northern Illinois
Naperville, IL

The Opportunity

A member of AGI’s marketing team, the Marketing Coordinator will have a wide range of assignments developing and implementing marketing campaigns, collateral materials and assisting with digital marketing and event/trade show promotions.

The Team

The role will report directly to the Commercial Marketing Director and will be an integral member of the Marketing team.

Responsibilities

  • Plan and implement marketing and advertising campaigns by assembling and analyzing sales patterns and business priorities; prepare marketing and advertising strategies, plans, and objectives; plan and organize promotional presentations; update presentations, materials, creative assets and copy decks. 
  • Keep promotional materials ready by coordinating requirements with graphic design; photography and video vendors, 3D artists and various technology partners. 
  • Support sales staff by analyzing sales data/research, market trends, forecasts, account analyses, new product information. 
  • Monitor competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; understand trends and customer priorities. 
  • Lead the planning and execution of special regional and national events and tradeshows. 
  • Monitor budgets by comparing and analyzing actual results with plans and forecasts. 
  • Update job knowledge by closely following the agricultural sector and participating in relevant educational opportunities; reading trade publications. 
  • Maintain positive and productive relationships with the internal team as well as external agencies, vendors, and customers. 
  • Ensure brand communication for areas of responsibility is consistent with the company and brand positioning.
  • A bachelor’s degree required, advanced degree preferred 
  • Ability to work in English as well as Spanish and/ or Portuguese (written and spoken fluency) 
  • Preference given to B2B marketing organization experience in complex matrix or international structures. 
  • Must possess an inquisitive and creative mind. 
  • Must be independent and self-directed but have the capability to build and lead a team. 
  • Strong grounding in digital / technology marketing approaches 
  • Comfortable working in fast paced, fluid and dynamic growth organizations. 
  • Excellent team player 
  • Ability to travel nationally and globally 
  • Excellent interpersonal, leadership, and communication skills. 
  • Proficient using MS Office (Word, Excel, PowerPoint, Outlook, Teams) 
  • Familiarity with CRMs tools, lead gen management

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