Roles & Responsibilities:
1. Graphic Design Support:
- Create and edit marketing materials, website graphics, social media visuals, and product images as needed.
- Ensure brand consistency across all creative assets.
2. Website Management (SEMrush & CMS):
- Manage and optimize five company websites using SEMrush for SEO, site audits, and keyword tracking.
- Implement website updates, including product listings, blog posts, and landing pages.
- Collaborate with internal teams or external developers for major site changes.
3. Email Marketing & Funnels:
- Build, schedule, and manage email campaigns for two companies, ensuring proper audience segmentation and automation.
- Monitor and analyze campaign performance, making data-driven adjustments to improve engagement and conversion.
4. Tradeshow Support (Infrequent):
- Assist with event planning, booth setup logistics, and marketing collateral for tradeshows.
- Coordinate pre- and post-show marketing efforts, including lead follow-ups.
5. Marketing Literature & Requests:
- Maintain an organized library of marketing collateral and fulfill literature requests for sales teams and customers.
6. Amazon Daily Operations:
- Oversee daily tasks such as updating product listings, managing customer reviews, and monitoring inventory.
- Assist with Amazon advertising (PPC campaigns) and troubleshooting listing issues.
7. Social Media Management:
- Plan and schedule content posts (1-2 times per week) across relevant social media platforms.
- Engage with followers, respond to inquiries, and monitor social media analytics for performance insights.
8. Swag Merchandise Management:
- Source, order, and maintain inventory of company-branded merchandise for events, employee engagement, and promotional campaigns.
- Track usage and distribute swag items as needed for tradeshows, sales promotions, and corporate initiatives.
9. Other duties as assigned.