Marketing Communications Specialist

Gateway Technical College

Over 100 years of success.

Gateway Technical College began in 1911 as America’s first publicly funded technical college, preparing students to achieve their academic and professional goals. Our hands-on training in over 70 programs of study prepares 21,000 students annually to enter new careers or advance their current ones. We value and serve students and communities in Kenosha, Racine and Walworth counties through a nationally recognized approach to career and technical education.

https://www.gtc.edu/

Position Details

Marketing Communications Specialist
Job
Full-time
11/6/2024
Southeast Wisconsin
Kenosha (Hybrid) , WI

SUMMARY:

Please note: This position will comprise 95% marketing copywriting responsibilities. This position will require 3 days a week of on-campus presence. The department will allow 2 days of remote work per week after the probationary period.

The primary responsibility of the Marketing Communications Specialist is to support marketing and communications efforts to attract new students and retain existing students in line with the college's enrollment, marketing and brand goals. The Marketing Communications Specialist is a key brand ambassador and will be expected to reflect their enthusiasm for Gateway and technical education in their daily work.

This position reports to the Manager of Community Relations & Communications.

RESPONSIBILITIES:

  1. Coordinate print/digital publication and web content creation and updates. 
  2. Assist internal customers in effectively prioritizing, managing and delivering key messages. Use interviewing, strategic thinking, creativity and communication skills to gather information and develop compelling content for various channels and audiences. 
  3. Extensive copy writing for the college's website, brochures, publications, e-newsletter and other media. This includes writing copy for a variety of audiences that generates excitement about Gateway. Serving as the brand storyteller. 
  4. Work with department team members and assigned programs/divisions on key communications initiatives, developing content plans and writing copy for a variety of projects and audiences as needed. Work closely with the other Marketing Communications Specialist to ensure consistent messaging and brand is carried throughout the college's publications. 
  5. With Manager and Marketing Communication Specialist develop social media plan, matching latest trends with Gateway targets. Implement audience and enrollment building strategies. Create and execute engaging content that builds the brand and engagement with customers. 
  6. Ensure college editorial and branding standards are met, maintain clear and consistent voice and message across all media.

WHAT YOU NEED TO SUCCEED IN THE POSITION:

Minimum:

  1. Bachelor's Degree 
  2. At least two years of professional marketing communications or ad copywriting experience (such as content, promotional content, social media, advertising, or email marketing) 
  3. Project management experience. 
  4. Must provide 2 recent marketing copywriting samples. (Application will not be considered without samples.)

Desired:

  1. Experience in driving a company or organization's social media site strategy and implementation. 
  2. Experience writing and executing communications utilizing a CRM system (e.g. Ellucian CRM Recruit, Salesforce Marketing Cloud, Hubspot)

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