Marketing Communications Specialist (Product/Market Focus)

KI

At KI, we believe knowing our customers helps us serve them better. We listen. We observe. We understand that each customer has unique needs. So, we pride ourselves on helping our customers make smart  furniture decisions by offering expert advice, design options and personalized solutions. Since 1941, we’ve positioned KI as the furniture company that best understands the furniture industry and is committed to providing customers with the smart solutions. By targeting specific markets with solutions for business furniture, university furniture, educational furniture, healthcare furniture and government furniture, we can quickly respond to our customers’ unique needs – including the choice to procure furniture according to what fits their ordering and fulfillment process. That’s why we say we offer far more than furniture. We’re Furnishing Knowledge.

https://www.ki.com/

Position Details

Marketing Communications Specialist (Product/Market Focus)
Job
Full-time
Office/WFH
100% remote
3/28/2025
Northeast Wisconsin
Green Bay, WI

We are seeking a Marketing Communications Specialist (Product/Market Focus) to determine marketing communication objectives, strategies and tactics, and manage the development of creative content for product, market, and sales products.  This position acts as the liaison among management, the creative team, key stakeholders, and agency/supplier partners, and oversees the integration of creative direction, content development, and analysis across all marketing channels, ensuring alignment with project directives.  The ability to think strategically, develop/manage marketing communications plans, craft compelling marketing messages/themes, and copywrite a variety of short-and long-form content to drive brand awareness is essential.  This position will work on-site from KI’s Corporate Office in Green Bay. 

Responsibilities:

  • Develop marketing communications strategies for product launches, line extensions, and market-specific projects identifying objectives, deliverables, timelines, budgets, and KPIs.
  • Craft compelling marketing messages to support brand strategy and engage with target audiences. Copywrite a variety of content, including brochures, blog posts, video scripts, web pages, email campaigns and social media posts.
  • Oversee the development of creative assets ensuring they meet brand standards and are consistent across all marketing channels; serve as point of contact/producer for photo/video shoots.
  • Establish and manage Teams channel and tasks, schedule project meetings, provide regular status reports, and track production schedules to ensure deadlines are met.

What you Need to Succeed:

  • Bachelor’s degree in Communications, Journalism, Public Relations, Business Marketing, or related field.
  • Strong creativity, project management, and copywriting skills are essential.
  • Solid working knowledge of all communications channels (website, social media, email marketing, advertising, public relations, events, tradeshows, etc.)
  • Familiarity with Adobe CS and understanding of basic layout/design principles.

What KI Offers You:

  • Participation in our Employee Stock Ownership Plan (ESOP): As an employee, you will have stock ownership in the company. 
  • Health, Dental, & Vision Insurance: Comprehensive coverage for your well-being.
  • 401(k) Plan with Company Match: A retirement savings plan with employer contributions.
  • Paid Vacation, Sick Days, & Holidays: Time off to recharge and spend with loved ones.
  • Wellness Resources: Access to an on-site fitness center, fitness reimbursement program, and on-site nurse.
  • Onsite Cafe: Enjoy a full breakfast and lunch menu right at work.
  • Employee Product Discounts: Special pricing on company products.
  • Educational Reimbursement Program: Support for degree programs and certifications.
  • Full Benefits Package: Includes life insurance, short-term disability, long-term disability, and an Employee Assistance Program (EAP).

« Back