Marketing Communications Manager - Institutional

St. Norbert College

As one of the nation's top Catholic liberal arts colleges, St. Norbert enjoys a proud history and a foundation rooted in tradition. When Norbert of Xanten founded the Norbertine order of priests in the 12th century, he could little have imagined the impact his life and mission would have on the world nearly nine centuries later. Today, at St. Norbert College, the spirit of Norbert lives through this modern, bustling riverfront community dedicated to transforming and empowering a new generation of world-changers.

St. Norbert was named one of the 2023 “Best in the Midwest” by The Princeton Review.

St. Norbert was named to the John Templeton Foundation Honor Roll for Character-Building Colleges as a college with exemplary programs that inspire students to lead ethical and civic-minded lives.

In their guide to “America’s Best Colleges,” St. Norbert has been ranked as one of the Best National Liberal Arts Colleges (since 1991).

Over 10 years, St. Norbert has graduated a higher percentage of students on time than any other college or university in Wisconsin. That helps students keep debt down and enter the workplace or grad school faster. Our four-year graduation guarantee is simple: If you don’t graduate in four years, through no fault of your own, we’ll pick up the tab for the remaining courses needed to complete your degree.

St. Norbert College is accredited by the Higher Learning Commission of the North Central Association of Colleges and Schools (HLC).

https://www.snc.edu/

Position Details

Marketing Communications Manager - Institutional
Job
Full-time
8/28/2024
Northeast Wisconsin
De Pere, WI

St. Norbert College (SNC), a nationally-ranked, private, Catholic, liberal arts college is seeking a Marketing Communications Manager - Institutional. This strategic and dynamic position is a 360-degree full-stack position that prioritizes reputation management and brand image above all, ensuring that the college maintains a positive public presence and responds effectively to any crises. The role encompasses developing, executing, and managing comprehensive marketing communications strategies to support the college’s overall reputation, enrollment, fundraising, and brand image.

This position requires expertise in reputation management, crisis communications, and media relations, with a deep understanding of managing earned, owned, and paid media.

Reporting to the Director of Marketing Communications, this role will cover a broad range of responsibilities, including policy communications, campus updates, internal communications, and event marketing.

St. Norbert College (SNC), a nationally-ranked, private, Catholic, liberal arts college is seeking a Marketing Communications Manager - Institutional. This strategic and dynamic position is a 360-degree full-stack position that prioritizes reputation management and brand image above all, ensuring that the college maintains a positive public presence and responds effectively to any crises. The role encompasses developing, executing, and managing comprehensive marketing communications strategies to support the college’s overall reputation, enrollment, fundraising, and brand image.

This position requires expertise in reputation management, crisis communications, and media relations, with a deep understanding of managing earned, owned, and paid media.

Reporting to the Director of Marketing Communications, this role will cover a broad range of responsibilities, including policy communications, campus updates, internal communications, and event marketing.

Required Minimum Qualifications:

Education -

  • Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field. 

Experience and Credentials -

  • Minimum of 5 years of experience in marketing communications, digital marketing, or a related role. 
  • Proven track record of developing and executing successful marketing communications strategies. 
  • Experience in higher education marketing is beneficial, but not required. 
  • Familiarity with Google Analytics and other analytics tools. 
  • Creative thinker with the ability to generate innovative content ideas. 
  • Strong attention to detail and commitment to producing high-quality work. 
  • Demonstrated experience working in and fostering a diverse campus environment or commitment to do so as an employee of St. Norbert College. 

Knowledge, Skills, and Abilities -

  • Exceptional writing, editing, and storytelling skills. 
  • Strong understanding of SEO, social media, and digital marketing best practices. 
  • Experience with content management systems (CMS) and marketing automation tools.
  • Excellent organizational and project management skills. 
  • Ability to work collaboratively in a team environment and manage multiple projects simultaneously. 
  • Data-driven mindset with the ability to analyze content performance and make informed decisions. 
  • Strong visual storytelling abilities and experience in creating multimedia content. Proficient in understanding and developing audience personas. 
  • Ability to work in a fast paced environment. 
  • Ability to interact professionally with coworkers and customers, particularly in conflict situations. 
  • Ability to interact politely and resolve customer service issues. 
  • Ability to multitask, meet specific deadlines, and prioritize tasks and assignments. 
  • Knowledge of computer programs (Microsoft Office, Google Apps, Workday) and ability to learn upgrades and new programs as needed. 
  • Ability to exercise good judgement and decisions in an expeditious manner. Skilled at setting a good example for others. 

The College may consider any equivalent amount of credentials, licensures, training, or experience that provides the necessary knowledge, skills, and abilities to perform the duties and responsibilities of this job.

The College offers an outstanding benefits package including health, dental, vision and life insurance; retirement plan; paid time-off and tuition waiver. For more information, please visit: https://www.snc.edu/hr/workinghere.html.


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