Essential Duties and Responsibilities:
1. EXTERNAL COMMUNICATIONS: Collaborates with the Marketing Communications team and Product Managers to write compelling content for social media, advertising campaigns, sales materials, digital campaigns, email campaigns, video scripts, articles for trade publications and corporate presentations.
2. CONTENT MARKETING: With internal subject matter experts, develops, and coordinates marketing communications plan for product to include market introduction and product end-of-support communications. Product lifecycle communications includes product notifications, website content, email campaigns, video scripts, articles for trade publications and corporate presentations.
3. PROJECT MANAGEMENT: Leads regular marketing cross-functional project meetings. Manages the MarCom project database to ensure appropriate resource allocation, timely communications, execution of deliverables and completion of projects. Uses established Smartsheet tracking form and other tools to keep status current with the assistance of project owners. Monitors and communicates schedules; keeps teams informed; escalates issues and assists team in resolving issues; works as liaison for successful on-time projects.
4. MARKETING OPERATIONS: Manages marketing collateral through creation, review and distribution channels. Ensures customer-facing content is acceptable by legal and regulatory standards. With appropriate internal teams, coordinates publishing of materials to website, Customer Resource Center, social media, trade publications and email channels.
5. OPERATIONAL ADMINISTRATION: Serves as process business owner of the Sysmex Product Labeling and Communications Review workflow process in Veeva Vault used by All Americas. Manage day-to-day operations, including communicating process and periodic changes to approvers, responding to and addressing issues that arise and conducting user training for All Americas as needed. Serves as the primary Marketing Communications reviewer to ensure adherence to branding as well as correct punctuation and grammar. Manages the Sysmex Communications Review (COP-0009), including expediting, tracking, filing and distribution of such materials through various channels, including on website, through email, in print, etc.
6. WRITING OPERATIONS: Collaborates with Product Marketing Managers to understand and distill technical/scientific information for the purpose of communicating to diverse audiences through multiple communication mediums.
7. BRAND COMMUNICATION: Operationalize brand guidelines to ensure compliance to corporate standards, including support of the content review process for a range of materials to ensure corporate voice and message consistency and adherence to brand guidelines.
8. PROMOTION OPERATIONS: Monitors literature and collateral inventory and communicates status of usage and inventory to management on a routine basis. Helps develop strategies to maximize usage and awareness of available promotional literature. Facilitates ordering and re-ordering of print collateral through outside print services. Tracks and manages print spend and obtains price quotations and places orders.
9. COLLABORATION: Coordinates communications plans with Sysmex Marketing Communications teams in Latin America and Canada to include managing translations, collaborating on sales collateral and advertising campaigns, and social media messaging. Works with Communication and Marketing teams from Sysmex Headquarters in Kobe Japan. Collaborates with the product marketing and the sales teams to ensure consistency of messages, branding, design language and positioning.
10. Other duties as assigned.