Marketing & Communications Specialist

Job Purpose:

The Marketing & Communications Specialist is responsible for internal and external marketing and communications, including editorial content creation, website management, social media and email marketing. The role is a mix of strategy and hands-on implementation, collaborating closely with internal stakeholders to drive the employer brand and drive culture of inclusion, belonging and mutual respect.

Essential Job Functions:

(Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.)

• Develops and implements data-driven marketing plans that are aligned with organizational and program goals; manages project timelines and deliverables and measures effectiveness of internal and external campaigns. 
• Develops and manages content calendar for internal and external communications, leveraging staff expertise to create and share agency stories. 
• Collaborates with various internal clients to ensure clear, coordinated and complimentary employee communications. 
• Tactical execution of messaging and content using various channels including SharePoint, social media, newsletters, emails and events. 
• Supports internal and external events and vendor management, as needed. 
• Oversees all aspects of website, including content updates, user experience optimization, and technical maintenance. 
• Recommends and implements changes in strategy and tactics based on analytics, best practices, and current trends. 
• Other duties as assigned

Required Education, Experience, Certifications, Licensure and Credentials:

(Where appropriate, education and/or experience may be substituted)

Minimum Required Education:

• Bachelor’s degree in communications, journalism, marketing orrelated field, or equivalent experience.

Minimum Required Experience:

• Minimum of 3-5 years' experience in marketing and communications with practical expertise in digital marketing. 
• Travel Type: Less than 10%

Knowledge, Skills, & Abilities:

• Exceptional writing and communication skills with strong attention to detail. 
• Demonstrated experience managing websites and CMS platforms, such as WordPress. 
• Proven track record of directing successful multi-channel marketing/communications campaigns and knowledge of industry trends. 
• Proficiency in analytics tools (e.g., Google Analytics). 
• Experience developing email marketing strategies and proficiency with platforms, such as Constant Contact. 
• Demonstrated ability to create compelling visual content using Canva, Adobe Creative Suite or similar programs. 
• Strong project management skills with the ability to handle multiple priorities. 
• Strategic thinking and problem-solving skills. 
• Self-motivated and able to work both independently and collaboratively. 
• Passion for the agency’s mission and values, as well as curiosity about helping people live their best lives through total health.