Marketing & Communications Manager

The Food Group

Organization Overview:

The Food Group (TFG) is a local food equity nonprofit. For more than 45 years we have worked to provide nutritious food to those who need it most in our community. We work at the intersection of food access, equity, and nutrition issues related to food and hunger in Minnesota. We work across the food system and our programs include hunger relief, affordable grocery, and a land-based education farm. Hunger Solutions MN operates as the advocacy branch of The Food Group.

Our culture and environment can be described as high-trust, cooperative, collaborative, open, and fun. We are team of approximately 60 people with three locations in New Hope, St. Paul, and Marine on St. Croix.

We are a workplace that is full of people who genuinely appreciate each other and work best when tackling big ideas as a team. We value individuals who bring their life experiences to their work, knowing that the ways that they have experienced racial, economic, or gender injustice drive their passion to create change. We are a team of passionate, dedicated people who work alongside each other.

Equity is fundamental to our mission to fight hunger and nourish our community. Where we live, how much money we make, or the color of our skin currently influences access to healthy and culturally connected foods. We must address the roots of these inequities so everyone in our community has the opportunity to live their best life. We believe in working with our community and organizations to improve food access and make systemic changes. To do so, equity is a part of all aspects of our work. We invite individuals from different abilities, ethnicities, genders, races, religions, sexual orientations, and socioeconomic backgrounds to take part in and shape the work in the community.

https://www.thefoodgroupmn.org/

Position Details

Marketing & Communications Manager
Job
Full-time
4/29/2024
Twin Cities Metro
New Hope, MN

Job Summary:

This position’s role is to increase support, recognition, participation, and brand awareness for The Food Group through visual brand identity and content creation. This position creates visual and design content for all segments across the organization and works closely with the Communications Manager. This position shares leadership for the successful planning and implementation of a comprehensive marketing and communications effort to grow and sustain support for food for today and change for tomorrow.This position has no direct reports.

Core Job Functions:

A. Brand & Design Management – Appx. 50% of time

  • Lead graphic designer/artistic director on the team for creating and/or overseeing marketing and development materials for print and digital across the organizations including e-communication, signs and flyers, social media, web, cards, brochures, slides, and development and program materials. 
  • In collaboration across departments, develop campaigns, such as Give to the Max Day and Policy Campaigns, that increase brand recognition and support. 
  • Support the design and development of appreciation strategies for supporters and partners. 
  • Integrate brand identity more closely across all areas of the organization and sub brands, including general organization communication, Fare For All, Twin Cities Mobile Market, Hunger Solutions, and Big River Farms. 
  • Implement processes to review marketing and communication elements prior to external release to maintain consistency of The Food Group’s identity and brand. 
  • Manage brand and style guide. Build visual elements to support The Food Group’s brand through photography, video, graphics, and illustrations. 
  • Coordinate, organize, and take photos and visuals of TFG’s work in the community Strengthen department-wide use and knowledge of visual brand standards and elements 
  • Track inventory of marketing and communications materials and work with vendors to order swag, supplies, and materials

B. Digital Strategy – Appx. 30% of time

  • Support digital content and strategy for visual identity and design, including social media, website, blog, e-newsletters, and electronic communications. 
  • Create design content across digital channels: website, social media, and e-communications. 
  • Incorporate visuals, video, and design as well as brand and values into digital communications. 
  • Manage social media content, schedule, and strategy in collaboration across the organization. 
  • Manage UX and design of website. 
  • Track marketing and communications analytics to inform decisions and strategies.

C. Administration & Management – Appx. 20% of time

  • Co-lead with the Marketing & Design Manager, cross-functional team meetings focused on marketing and communications strategies across different areas of the organization to ensure integration across the team. 
  • Develop and manage the budget for the marketing and communications initiatives. 
  • Work with external vendors and contractors for support as needed and as budget allows to help project manage – printers, designers, PR support, and consultants.

Skills, Knowledge and Abilities:

  • Must be able to work effectively with partners who are significantly diverse with respect to age, race, ethnicity, gender orientation, socio-economic status, nationality, and religion. 
  • Must be able to work effectively in an organization that has recognized its own issues related to equity, and is seeking to be more representative of the community. 
  • Demonstrated commitment to improving our food system focused on health, nutrition, and equity. 
  • Experience with both print and digital communication/marketing channels. 
  • Experience with graphic design, photography and video. 
  • Experience managing social media. 
  • Excellent project management skills. 
  • Approaches work with a sense of collaboration and team work. 
  • Creative and flexible in responding to changing priorities and emerging needs. 
  • Ability to manage time effectively, multi-task, and meet deadlines. 
  • Demonstrated experience and proficiency in software applications (preferred): Microsoft Office (Word, Excel, and PowerPoint), Acrobat (full version), Adobe Creative Suite (PhotoShop and InDesign), Mail Chimp, WordPress, Canva.

Education and Experience:

  • Bachelor’s Degree or equivalent experience. 
  • 3+ years relevant experience. 
  • Demonstrated experience in marketing and design.

Salary Range: $65,000.00 To 75,000.00 Annually.


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