Marketing and Communications Business Partner Consultant

Allina Health

Allina Health is a not-for-profit health system that cares for individuals, families and communities throughout Minnesota and western Wisconsin. If you value putting patients first, consider a career at Allina Health. Our mission is to provide exceptional care as we prevent illness, restore health and provide comfort to all who entrust us with their care. This includes you and your loved ones. We are committed to providing whole person care, investing in your well-being, and enriching your career.

Key Position Details:

  • FT, Hybrid role
  • Candidates must be located within commuting distance to Allina Commons to attend meetings based on business needs

https://www.allinahealth.org/

Position Details

Marketing and Communications Business Partner Consultant
Job
Full-time
8/28/2024
Twin Cities Metro
Minneapolis (Hybrid), MN

Provides counsel to assigned business partners on marketing and communications strategy. Evaluates competitive landscapes and target audiences to find strategic position and growth potential. Develops and executes strategic marketing communication plans. Thinks in terms of solutions that blend marketing, communications, brand strategy, technology, creative and data to drive desired perceptions and behaviors for both consumers and employees.

Principle Responsibilities:

Consulting:

  • Serves as a strategic partner to business unit/ system office project teams to deliver effective marketing and communications that support business objectives and drive and/or maintain consumer growth and volumes as well as employee engagement.

Strategic planning:

  • Supports and drives the development of plans and strategies for general campaigns and business unit needs. 
  • Proactively partners with appropriate communication vehicle owners to deploy communications.

Writing and Materials Production:

  • Creates messaging and materials for project-based assignments and regular ongoing communication needs. 
  • Partners with leaders to translate key business issues and priorities into messages that are understood by/resonate with audiences at all levels. 
  • Connects themes and use relationship-oriented messaging/storytelling that contributes to a culture of transparency. 
  • Ensures company brand, graphic identity and writing style guide requirements are maintained in visual and written materials.

Process and support:

  • Helps to oversee communication channels and processes. 
  • Contributes to processes that help enhance structures and process improvements in communications prioritization, measurement, and deployment.

Crisis Management:

  • Participates in crisis communications on-call rotation.

Other duties as assigned.

Required Qualifications:

  • Bachelor's degree in Marketing, Communications, Public Relations or related field 
  • 3 to 5 years experience in internal/external communication and/or change management communications

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