DUTIES AND RESPONSIBILITIES:
Develop and execute various marketing strategies throughout Alexandria Industries (A.I.)
Plan and organize all activities in the department; develop department goals, objectives and systems
Work with the Director of Business Development to manage the department’s expense budget and ensure expenses are within the budget
Provide support to Senior Leadership, Director of Business development and commercial team and department team members:
- Economic issues related to our business focus
- Advise businesses, governments and individuals on problems/outlooks related to economic topics
- Present research tables, trends, graphs, forecasts on markets and the economy
- Evaluate various economic policies and regulations that impact our business opportunities
Support and attend trade show events to help pitch Alexandra Industries to key prospects, as well as gather industry insight to support future campaign initiatives
Develop innovative and effective customer retention strategies
Guide and support customer satisfaction surveys through analysis and strategy
Develop innovative marketing campaign ideas and support them from implementation to completion
Develop marketing collateral, materials, equipment, clothing
Collect and analyze data to evaluate existing and potential markets
Research market conditions and changes in the industry that may affect sales
Prepare and share marketing information with board of directors and executives as requested
Review and analyze department data and trends to make continuous improvement recommendations