Manager, Program Marketing

The Manager, Program Marketing will have the opportunity to drive and promote the programs that create meaningful connections for thousands of individuals across Chicagoland and to build a hopeful future for all.

In collaboration with the Chief Marketing Officer (CMO) and Director, Program Marketing, they will develop, plan and execute short and long-term results-oriented, integrated, strategic marketing programs aimed at maximizing program awareness, engagement and revenue through a variety of media, traditional and new, including print and online, broadcast, social media and mobile. The Manager, Program Marketing will work to ensure plans lead to long-term audience growth and execute successful promotions to attract new and retain current audiences, while growing JCC Chicago’s mission and brand through robust external relations efforts.

The Manager, Program Marketing will be a people person who enjoys connecting community and building relationships with program partners. They will lead marketing for a broad program portfolio including Arts & Ideas; Community Engagement; Teens, Families, Young Adults, and Children 0-2; Fitness, Aquatics, Rentals: and Inclusion.

In partnership with the CMO and Director, they will ensure all marketplace communication is aligned with JCC Chicago’s brand positioning to deliver differentiation across target audiences with an external view to winning in the marketplace.

Key Areas of Responsibility:

• Work in collaboration with the CMO and Director, Program Marketing to develop, plan and execute innovative marketing campaigns to accomplish established program marketing objectives. 
• Serve as an internal champion for their program portfolio on social channels, newsletter, email, and website using creative copy, on brand images and innovative tactics to tell the stories and promote programs and experiences. 
• Achieve program awareness and engagement goals by developing, planning, and executing strategic marketing and communications plans. 
• Work transparently with programmatic partners, openly communicating and sharing documentation of project lifecycle timelines and campaign strategy. 
• Oversee and lead JCC Chicago weekly newsletters in coordination with Program Marketing team. 
• Work collaboratively with Customer Experience and Membership, working across departments to ensure that our customer experiences, both in-person and online, are consistent and of the highest quality. 
• Write engaging and impactful on-brand copy, connecting programs to customers and community, “owning” their program areas and being accountable for their relevancy and success in the marketplace. 
• Assist with the management of customer-focused direct response channels, including digital (email, web, mobile, etc.), direct mail, calendar creation/maintenance and other media. 
• Collaborate with in-house partners to take projects from concept and development to final delivery – providing messaging, copywriting, and design direction, as needed. 
• Manage processes and remove barriers to ensure that the team is as effective as possible. 
• Demonstrate a strong creative perspective and bring fresh ideas to product positioning and marketing campaigns

Education Qualifications:

• A bachelor’s degree in communications, journalism, marketing, advertising or related field.

Previous Experience:

• 3-5+ years of marketing experience, with proven success in the development and execution of integrated marketing campaigns across multiple channels - marketing communications and promotional programs, public relations, brand building. 
• Previous success managing simultaneous projects, budgets, and deadlines with ability to plan, achieve and evaluate results individually and through others.

Other Requirements:

• Ability to demonstrate and lead with JCC Chicago’s Four Core Values: Self-Leadership and Accountability, Creativity and Innovation, Teamwork and Collaboration, and Customer Service. 
• Ability to foster and maintain positive relationships with staff and colleagues across the agency. 
• Passion for building and growing community. 
• Strategic thinking; must demonstrate the ability to take a wide view. 
• Must be able to create, execute and manage a sound integrated marketing plan. 
• Creativity: needs to guide and challenge a team responsible for growing an evolving, dynamic brand. Need to be open to new ideas, adventurous and practical simultaneously. 
• Flexibility: need to be adaptable, open to taking on more and have the ability to adapt plans and direction as the business indicates. 
• Strong writing and communication skills; proven experience in copywriting.
• Knowledge of artwork development, media, PR, Social, Digital, and advertising processes. 
• Demonstrated ability to work with limited resources while still being creative and effective. 
• Ability to prioritize work, use good judgment, pay attention to detail, demonstrate a strong sense of urgency, and carry projects through to completion in a timely manner. 
• Results-oriented team player with the ability to take initiative and drive programs. 
• Experienced in consumer behavior and marketing principles. 
• Must be highly self-motivated, personally & professionally resilient, enthusiastic, passionate, and capable of working independently and collaboratively. 
• Excellent computer skills; proficient in MS Office – PowerPoint, Word, Excel, and Adobe Acrobat; familiarity with Adobe CS; Monday.com; Microsoft Teams; digital asset management; experience with digital advertising and SEO a plus.