Manager, Media Optimization

About the Role:

The Manager will be accountable for executing programmatic media plans using industry-leading media technology platforms. Within this role, you’ll take ownership of your clients’ programmatic implementation and day-to-day execution. Media Optimization Managers are typically responsible for overseeing the training and day-to-day workload of 1-6 junior team members.

Responsibilities:

• Oversee all aspects of campaign management including campaign and creative setup, QA, budget allocation, tracking and tagging, proactive performance checks, optimizations, pacing, and profitability updates. 
• Support Agency Solution to develop client campaign objectives into programmatic activation strategies, including defining and building target audiences and sourcing relevant inventory opportunities. 
• Responsible for onboarding new Senior Associates and Associates, creating Self-explanatory training material, and organizing hands-on training. 
• Develop strong working relationships with members of the broader digital account teams including account service, investment, and analytics. 
• Collaborate with agency teams and publishers to source, evaluate, and implement deals that provide our clients with high-quality inventory opportunities. 
• Create and enforce workflow processes to drive campaign success. 
• Manage and develop the career path of junior members. 
• Identify opportunities through analytics to improve performance within and across campaigns. 
• Keep key stakeholders including clients and account teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetings. 
• Contribute to the development of best practices to improve the quality or efficiency of work within an account or broader agency programmatic team.

Requirements:

• 2+ Years of relevant career experience, with 1+ years’ experience managing programmatic campaigns at an agency, DSP, or Ad Network strongly preferred. 
• Familiarity with key programmatic and digital platforms, especially DSPs (e.g. DV360, TTD) and ad servers (DCM, Sizmek, AdForm). 
• Knowledge of HTML, XML, and JavaScript in an advertising context. 
• Other Programmatic functions, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning, or client-side roles supporting a direct response or e-commerce brand may also be considered for highly qualified candidates. 
• Some degree of past management or supervisory experience is strongly preferred. 
• Understanding and familiarity with key industry concepts and trends. 
• Advanced Excel User (Pivot Tables, Joining Data Sets, Complex Formulas, etc.). 
• Experience with other databases, visualization tools, or coding languages is a plus. 
• Excellent verbal and written skills. 
• Exceptional organizational skills and a detail-oriented mindset. 
• Strong presentation skills and comfort in presenting to senior stakeholders. 
• Strong analytical abilities and quantitative skills. 
• Ability to prioritize tasks effectively. 
• Experience in Google Analytics, SQL, Big Query, and Python would be a plus but is not required.