Manager, Marketing

The Marketing Manager will oversee Marketing Strategy, Execution, and Assets upholding the Element Portfolio Guidelines, Mission, and Vision. In partnership with the Marketing and Creative team, develop and deliver a Marketing Plan with Target Demographics, Campaigns, Goals, and Results to drive Brand and Product Awareness and support Top-line sales growth. Manage brand, product, and digital strategy, while developing and training marketing support team members.

Marketing & Digital Strategy

Digital Media Strategy

• Assist with strategy, annual plan, and execute day-to-day programs and budgets. 
• Create the goals and KPI’s for function’s activity 
• Ensure brand consistency and brand guidelines management across brands, products, and channels 
• Digital Media Execution 
• Manage and execute digital media promotions and engagement strategy 
• Effectively leverage internal and external resources to execute digital marketing plans 
• Partner with Social Media Manager to identify new ways to push social media content further, engaging influencers, and gaining followers 
• Provide recommendations for paid social (in partnership with social media manager) 
• Provide creative recommendations for all digital media 
• Review and evaluate important metrics: i.e. Google Analytics, SEO, etc.

Website Management

• Manage the website developer and ensure projects remain within budget 
• Make sure the agency executes under the direction of the Creative Director 
• Provide updates needed to the website in collaboration with cross-functional teams 
• Train and develop a Marketing Associate on website maintenance and management

Product Management & Reporting

Product / Sales Management

• Create Retailer Programs to Drive Sales (in partnership with Sales / Customer Marketing) 
• Execute brand and product campaign support 
• Manage efforts in building online reviews and reputation management 
• Giveaways, contests, etc. 
• Manage Review partners to ensure online reviews are distributed and accurately reflected 
• Oversee content management system (Salsify, Syndigo), ensure that systems are updated, and communicate capabilities to the organization for efficiencies for retailer data management 
• Train and develop a Marketing Associate in content system management

Trend Analysis and Monitoring

• Identify SEO and ad word optimizations and execute based on analytics 
• Review and analyze Google Analytics, and SEO

Team Management and cross-functional Project Leadership

Marketing, Product, Sales, Customer Service Team Collaboration

• Collaborate with cross-functional teams for consistent improvements and innovation 
• Maintain effective internal communications to ensure all relevant company functions are kept informed of marketing objectives

Marketing Team Management

• Manage Marketing Associate to ensure development and projects are completed successfully 
• Develop a Marketing Internship Program and seek new ways to attract marketing talent to the organization

Ad hoc Projects as Needed

SPECIALIZED KNOWLEDGE:

• Bachelor's degree (emphasis in marketing/business/management or related field) 
• 5-7 years experience in marketing, digital marketing, advertising or related field 
• 1-3 years leading a team of Marketing professionals 
• Electronics Industry experience preferred, but not required 
• Familiarity with paid digital advertising, retailer media networks, SEO, and social marketing 
• Knowledge of Hootsuite, Facebook Insights, Sprout Social, and Google Analytics 
• HTML, CSS, JavaScript, Excel, and PowerPoint skills 
• Strong Interpersonal Skills 
• Problem-Solving Skills 
• Team approach to decision-making 
• Detail oriented and excellent follow-up 
• Solid analytical and critical thinking skills, with the result of gaining insights, and profits 
• Planning and organizational skills 
• Ability to manage time and resources effectively to achieve deadlines

KEY COMPETENCIES:

• Communication Skills 
• Problem analysis and problem-solving 
• Decision-making/Attention to detail 
• Planning and organization
• Initiative 
• Flexibility 
• Professional 
• Outgoing 
• Self-Starter 
• Leadership 
• Presentation skills