Manager, Marketing

CFS Brands

Since 1954, CFS Brands cemented its passion for design with many industry firsts, including the commercial-grade plastic beverage pitcher and, more notably, the Bains Marie bin - forever transforming food storage and handling. Today, CFS Brands is one of the largest partner suppliers to the FoodService, Healthcare and Hygiene industries. Our goal is to provide customers with innovative solutions, quality service and a comprehensive shopping experience - increasing success while reducing costs. CFS Brands identifies the problem and invents the solution, expanding on inspiration from the past to reshape industries using today’s technology. While simultaneously harnessing the power of our best-in-class brands like Carlisle FoodService Products®, San Jamar®, Dinex®, WipesPlus®, Snap Drape® and Sparta®, to establish customer-centric solutions, the heart of our innovation. Our worldwide team of dedicated employees drives CFS Brands as the single-source and most trusted partner for integrated solutions and support, helping deliver our brand promise: Designing Value. Delivering Success.

https://www.cfsbrands.com/

Position Details

Manager, Marketing
Job
Full-time
Office/WFH
100% remote
3/25/2025
Northwest Wisconsin
Wausau, WI

Essential Functions | Accountabilities | Performance Measures: 

  • Define and lead development of new products with insight from sales, engineering, and end users.
  • Conduct market research and review internal reports to anticipate product trends, marketing strategies and product lifecycles.
  • Conduct ongoing category assessments to identify sales gaps and growth opportunities. Review features, benefits, and costs of current products for product enhancements based on identified market opportunities.

Essential Functions I Accountabilities I Performance Measures (continued):

  • Establish a detailed, evidence-based proposal to justify a new project. Including investment, market-backed pricing, risk assessment, target customers and sales channels 
  • Create the marketing strategy for a product to drive profitable growth. 
  • Develop annual marketing plan supporting product launches and lifecycle that include branding (naming & trademarks), value proposition, strategic and competitive positioning analysis, messaging platform, and product marketing campaign for the commercial team. 
  • Identify budget requirements, deploy, and manage marketing timelines according to product launch plan. Accountable to track, meet target dates and optimize spend. 
  • Product and features marketing expert who conducts employee product training. Educating all departments on product messaging on new and existing product development. 
  • Lead and coordinate product marketing content creation, maintenance, and ensure accuracy of the following sales and marketing tools: published pricing, website, social media, literature, spec sheets, photo, video, etc.

Knowledge & Experience: 

Requires practical management approaches such as work scheduling, prioritizing, coaching and process execution. Typically requires specialized knowledge of technical or operational practices within assigned discipline. Typically requires a college degree or equivalent experience. and minimum 3 years prior relevant experience.

  • Bachelor’s degree (B.A or B.S.).
  • Minimum 7 years’ experience in marketing with an active role in product management, research & development.
  • Culinary industry preferred.

Salary Range:$100,000.00 To $120,000.00 Annually


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