Manager, Email Marketing

Kohl's

Kohl’s is a leading omnichannel retailer with more than 1,100 stores in 49 states.

Kohl's business is built on a solid foundation of more than 60 million customers, an unmatched brand portfolio, industry-leading loyalty and Kohl's Card programs, a convenient and accessible nationwide store footprint, and large digital business on Kohls.com and the Kohl's mobile app.

https://www.kohls.com/

Position Details

Manager, Email Marketing
Job
Full-time
2/12/2025
Southeast Wisconsin
Menomonee Falls, WI

About the Role

In this role, you will be a strategic and operational leader, driving and innovating our promotional email and marketing initiatives. Your work will focus on executing campaigns that enhance consumer engagement, increase sales, and align with our multi-channel marketing vision.

What You’ll Do

  • Lead the planning and execution of the promotional, batch, and ad hoc email marketing program to achieve integrated multi-channel objectives 
  • Oversee all aspects of campaign deployment, from development to QA, ensuring campaigns are high-quality, accurate, and meet executional standards 
  • Continuously innovate to drive channel growth, ensuring alignment with our overarching business goals and catering to various customer segments 
  • Identify and implement process improvements to increase speed to market, minimize manual effort, and enhance execution excellence 
  • Define KPIs, leverage data insights, and collaborate with testing & targeting teams to refine segmentation, improve targeting, and optimize performance 
  • Manage the channel budget and guide the team to ensure efficient and effective use of resources 
  • Proactively partner with and influence internal teams and external vendors to drive alignment, gather insights, and ensure optimal campaign execution and innovation 
  • Mentor and train team members on processes, technologies, and best practices, promoting a culture of excellence and continuous improvement 
  • Additional tasks may be assigned as necessary

This role is based at our Corporate Office in Menomonee Falls, WI orNew York Design Office.You’ll work onsite from Monday through Thursday, with the option to work remotely on Fridays.

What Skills You Have

Required

  • Bachelor’s Degree in Business, Marketing, Computer Science, or a related field 
  • 5-7+ years in marketing, focusing on email management, CRM strategies, and data-driven decision-making 
  • Deep knowledge of email best practices, channel metrics, and emerging CRM technologies and trends 
  • Proficiency with enterprise email service providers (e.g., Salesforce Marketing Cloud, Adobe Campaign) and advanced CRM strategies 
  • Highly organized with strong attention to detail 
  • Previous people management experience

Preferred

  • Master’s in Marketing, Business Technology, or related field 
  • Experience in an agency or branded environment, recognized expertise in email/CRM marketing

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