Manager, Digital Marketing

Crate & Barrel

We inspire purpose-filled living that brings joy to the modern home. With a team of more than 8,000 associates spanning 130 store and distribution locations across the U.S. and Canada, we achieve together, drive results and innovate to inspire. Drawn together by a shared passion for our customers and a spirit of fun, we deliver high-quality home furnishings that are expertly designed, responsibly sourced and bring beauty and function to people’s homes. From the day we opened our first store in Chicago in 1962 to the digital innovations that engage millions of customers today, our iconic brand is nearly 60 years in the making—and our story is still unfolding.

We’re here for it. We think you should be too. We’re looking for a driven professional with an inclusive mindset to join our team as a Manager, Digital Marketing.

https://www.crateandbarrel.com/

Position Details

Manager, Digital Marketing
Job
Full-time
11/29/2024
Northern Illinois
Northbrook, IL

The Manager, Digital Marketing is responsible for the project management, analysis, and day-to-day QA of agency execution across brands (Crate & Barrel, Crate & Kids) for Digital Media to drive overall company traffic, sales, and customer development targets through obsessive data-driven optimizations tailored by customer type, category, and channel, coupled with an always-on test and scale mentality (AI, Betas, etc.).

This is a hybrid position that currently works 4 days per week in the Northbrook, Illinois office.

What you'll do...

  • Facilitate direction and guidance for digital channel execution to agencies, covering programmatic display, online video, CTV, affiliate, and paid social, while considering customers’ multichannel experience 
  • Lead implementation of channel-level strategy across all brandsManage program budgets, pacing along with reporting and analysis 
  • Oversee key vendor and agency relationships, ensuring effective collaboration and execution. 
  • Enhance digital media programs by using state-of-the-art tools and automation whenever possible 
  • Drive topline sales through increased marketing contributions to e-commerce, retail, and overall performance via obsessive data-driven optimizations tailored by customer type, category, and channel, coupled with an always-on test and scale mentality (AI, Betas, etc.) 
  • Serve as an expert on digital media within the company and create awareness of its opportunities and challenges 
  • Implement and improve account management processes such as creative development, audience-specific strategies, and overall optimization 
  • Work cross-functionally across paid and organic media and brand teams to manage strategy across audiences, geo, promotions, etc. 
  • Conduct deep-dive analyses and reporting to inform strategy, optimization, and other key decision-making 
  • Partner with marketing analytics and customer analytics teams to refine tactics and improve campaign performance 
  • Leverage Media Mix Modeling to optimize media mix and allocation for maximum ROI 
  • Work toward automation of repetitive daily/weekly/monthly tasks 
  • Collaborate with Creative on ad development and testing 
  • Partner with Media agency to improve overall brand visibility and drive maximum efficiency 
  • Continuously develop ways to improve the program using state-of-the-art tools and automation whenever possible 
  • Participate in projects that increase the department's technical capabilities, improve data structures and data integrity, and promote new strategic efforts
  • Sustain effective relationships with key business partners (internal business units, external parties, outside vendors) 
  • Manage a team of professionals and is responsible for these associates' overall direction, coordination, and evaluation

What you'll bring to the table...

Ability to serve as Digital Media expert including...

  • Social: Meta, Pinterest, TikTok 
  • Programmatic: DSP Knowledge (V360, Tradedesk, Amazon), CM360 / Campaign Manager 360, Liveramp 
  • Video, Audio, and Display: both in-house and with agency partners 

Experience partnering with vendors or 3rd parties in the following areas: ensuring that deadlines are met, that plans are accurate and budget/goals are achieved

Attention to detail and the ability to manage multiple projects at once

Eager to learn with a proactive vs reactive mindset

Strong analytical skills with a proven record of finding insights by analyzing data

Strong project management skills

Understand customer needs and trends for our core consumer

We'd love to hear from you if you have...

  • 5 years experience in Digital Marketing, Digital Media or Paid Social, eCommerce, Analytics or a related field 
  • Bachelor’s degree in Marketing, Advertising, Economics or Finance preferred or equivalent work experience 
  • Advanced proficiency in Excel required 
  • Proficiency in Web Analytics tools (Adobe/Omniture, Google Analytics), SQL, Access or related knowledge in their underlying processes 
  • Familiarity with Google Ad Tech Stack a strong plus 
  • Retail experience with Digital Marketing a plus

Our commitment to our associates is of the utmost importance. One of the reasons the company attracts such a diverse group of associates is that we offer a full menu of benefits that are relevant to their lives, both on and off the job. We are proud to offer a comprehensive compensation and benefits package to support eligible part time and full time associates and their families, including:

  • Medical/Dental/Vision 
  • Life insurance and Disability 
  • Retirement and 401(k) match 
  • Paid time off, wellness time and volunteer time 
  • Merchandise discount and EAP resources 
  • Tuition Reimbursement

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