Manager, Digital Marketing

Position Summary:

We are seeking a dynamic Digital Marketing Manager to lead our Digital Marketing Department (5 direct reports), focusing on growth, user experience, reach, revenue, and reputation. You will develop a high-performing team, align their work with organizational goals, and ensure adaptability and innovation in digital marketing trends. This role involves supporting digital marketing strategy, content development, SEO, and managing the online presence. You will collaborate with cross-functional teams to bring our digital strategy to life, understand business objectives, and implement enterprise-level web technologies for positive user engagement. The ideal candidate will embody empathy and excellence, inspire growth, promote belonging, and drive transformational change.

Responsibilities:

• Develops digital marketing strategy and manages a team to create engaging web, social media, and other digital content.

• Allocates resources and monitors team member capacity for solution teams.
• Drives innovation and impact in digital marketing strategies through new or enhanced solutions, channels, and tactics.

• Makes data-driven decisions and creates unique value propositions for end users.

• Ensures consistency and ease of navigation across all digital content, including websites and social media channels.

• Demonstrates expertise in content management systems, CRM tools, digital asset management, SEO, SEM, and digital accessibility.

• Optimizes digital user experience through A/B testing, user journey mapping, and continuous improvement efforts.

• Measures and reports on performance and digital analytics, providing actionable insights.

Job Requirements:

• Bachelor’s degree required in marketing, advertising, multi-media communications, business administration or similar field.

• Minimum 5 years or equivalent of demonstrated competency in a leadership role, managing people and processes.

• Minimum of 5 years brand/marketing, consumer marketing and/or experiential marketing experience required. Healthcare and/or retail consumer industry experience preferred.

Core Competencies for All Leaders:

• Organizational Strategy and Implementation: Recognizes market trends, judges the impact on their area of responsibility, contributes to responsive strategic plans, develops operational plans, and ensures alignment and commitment of all staff.

• Fiscal Management: Effectively uses established processes to ensure accountability for effective operations and resource management.

• Human Resource Management: Selects, aligns, develops, motivates, manages, and retains a team of highly skilled employees.

• Excellence in Service and Quality: Achieves seamless delivery of quality patient care, safety, excellence in patient experience, and customer service. Utilizes Continuous Quality Improvement principles and platform planning in decisions, improvements, and system design.

• Organizational Leadership: Provides leadership and accomplishes objectives by ensuring the integration of processes and initiatives while modeling collaboration. Participates and supports in brand/service delivery teams as requested.

• Compliance: Maintains accountability for implementation of requirements of regulatory agencies. Serves as liaison to the community.

What you’ll get:

• Tailored Benefits Package: We offer a comprehensive benefits package that varies based on your location. To learn more about the specific benefits available in your area, please inquire with the recruiter during the application process.

• Remote Work Opportunity: This position is eligible for hybrid work. However, candidates must be residents of Wisconsin (WI), Iowa (IA), or Minnesota (MN) at the time of hire. Candidates are required to live within a reasonable driving distance to La Crosse or Green Bay, WI. This is not a fully remote position and will require some on-site presence.

• Shaping Reputation and Social Media Strategy: Chance to influence and develop strategies in a collaborative, evolving environment.

• Supportive Work Environment: A work environment that supports you personally and professionally, and a work culture where you are valued and appreciated.