Integrated Writer

Betty

Betty is an idea-centric and highly collaborative agency that delivers award-winning work born from its strategy, creative, design and content studios. We partner with a range of interesting clients across industries from CPG to retail to health and wellness. Named after the late Betty Quadracci, the trailblazing co-founder of Quad, Betty is dedicated to building a better way for brands with inclusive, inventive ideas that drive results for clients. We’re looking for talent like you who can continue to elevate our work and culture.

https://www.bettyagency.com/

Position Details

Integrated Writer
Job
Full-time
Office/WFH
100% remote
4/18/2025
Twin Cities Metro
Minneapolis, MN

We are looking for a Content Creator/Copywriter in Minneapolis to join our creative team. Here are a few things we already know about you:

  • You're a social-first writer and maker with exciting work
  • You’re have experience in grocery and/or food
  • You can flex beyond social to other forms of communications as needed
  • You're a team player, you’re resourceful and you’re accountable
  • You're effective at presenting the work

About the Gig:

  • Content Creation: Develop various forms of social media content (Meta, TikTok, YouTube and X) including overall concepts, post copy, text captions, videos, images, and infographics.
  • Content Calendar: Assist in creating and maintaining a content calendar to ensure timely and consistent posting.
  • Brand Alignment: Ensure all content aligns with our brand voice and identity.
  • Engagement: Monitor and respond to online conversations about the brand to foster engagement and community.
  • Collaboration: Work closely with fellow creatives, strategists and the marketing team to brainstorm and execute fresh content ideas
  • Analytics: Partner with media team to measure the success of content using analytics tools and adjust strategies based on data insights.

Qualifications:

  • Proven experience in creating engaging content for brands on social media platforms.
  • Deep knowledge of social media trends, hashtags, and engagement strategies.
  • Ability to create within social platforms and Canva.
  • Proficient in MS Office
  • Strong writing, editing, and proofreading skills.
  • Ability to turn concepts into compelling content.
  • Excellent communication and collaboration skills.

Preferred Qualifications:

  • Experience with food and or grocery brands.
  • Experience with SEO and content optimization.
  • Working knowledge of Adobe Premiere and After Effects.
  • Familiarity with social media analytics tools.
  • Ability to manage multiple projects and meet deadlines.

Employees can be expected to be paid an annualized salary range of $60,000 to $75,000, based on variations in knowledge, skills, experience and market conditions.


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