Integrated Media Strategist

Merge

Merge Storytelling and Technology

We bring together the minds and passions of creative pioneers, tech innovators, and data explorers to help ambitious clients solve business challenges and rise to the top. MERGE has enduring client partnerships with American Express, T-Mobile, LG, Subway, Kate Spade NY, Coach, The North Face, Meta, Adobe, BlueCross BlueShield, Abbott, Astellas, Supernus, CSL, GE Healthcare, Broward Health, Indiana University Health, Nationwide, and Morgan Stanley. With offices in Atlanta, Boston, Chicago, Denver, Kansas City, Montreal, New York City and Los Angeles. MERGE uses a talent-to-task process that enables clients to think higher and feel deeper about their customers.

Promote Health, Wellness & Happiness

We are committed to promoting health, wellness and happiness in the world by partnering with purpose-driven clients in purpose-driven industries in healthcare, life science, and consumer products. Our deep vertical expertise and category insights stem from decade-long partnerships with our top clients.

Emerge to the Top of Your Career

At MERGE, we strive to create a superior work experience where talented and ambitious people grow. An experience that encourages people to think higher and feel deeper. An experience where people engage their minds and hearts to do the best work of their careers.

https://mergeworld.com/

Position Details

Integrated Media Strategist
Job
Full-time
2/5/2025
Chicago Illinois
Chicago, IL

As our Integrated Media Strategist, you will...

Have a solid understanding of the full process from strategy and plan development, to buying and implementation. You will be a self-starter, adept at using audience insights and data to inform planning, substantiate hypotheses, evaluate results, and drive optimization.

Be Accountable and Responsible:

  • Planning and buying of paid media across digital, social, mobile, print, radio, television and out-of-home channels as needed 
  • Researching potential media partners and evaluating opportunities 
  • Overseeing inventory procurement, including contracting, spec gathering, and ad trafficking 
  • Managing in-market campaigns to ensure performance, delivery, and optimizations are on track 
  • Maintaining and updating paperwork related to media authorizations and insertion orders 
  • Assistance with gathering and compiling campaign media reporting and metrics 
  • Working with the Analytics team to ensure proper tagging, reporting, insights, and optimization strategies are in place 
  • Daily oversight of campaign performance, pacing, and issue resolution to ensure performance, delivery, and optimizations are on track 
  • Managing program budgets, invoicing, and billing reconciliation

These are the qualifications we’re looking fo:

  • 2-3 years of media planning and buying experience across digital/social/mobile, TV, radio, print, and/or OOH 
  • Bachelor’s degree preferred, and/or equivalent work experience 
  • Exceptional communication and negotiation skills (written & verbal) 
  • Experience with ad servers and ad verification (e.g., DCM, TDD, DV), including accurate campaign setup, creative trafficking, QA, optimization, troubleshooting, and reporting 
  • Experience with syndicated data sources and tools (e.g. MRI-Simmons, Telmar, Nielsen, Pathmatics) 
  • Detail-oriented and well-organized 
  • Effective time management skills – ability to prioritize and meet deadlines 
  • Proficiency with Microsoft Excel, and Google Workspace

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