Graphic Designer

The Graphic Designer will design, layout, and produce a variety of print and digital marketing materials using AI-generated design for our products and businesses around the world. The Graphic Designer will work closely with marketing and communication professionals, copywriters, videographers, our design team and other cross-functional teams to lead Generative AI-driven design initiatives that resonate with our diverse customer audiences and align with Graco’s brand identity.

What You Will Do at Graco:

Graphic Design & Production:

• Projects will encompass a diverse array of marketing materials, including digital and print brochures, advertisements, flyers, logos, PowerPoint presentations, social media imagery, posters, company communications, packaging, and more. 
• Focus will be on the integration of Generative AI design across our graphic design projects. 
• Support the Web Designer in the production of web or interactive design using HTML and web development software. 
• Propose design concepts and present ideas to stakeholder. 
• Revise content based on feedback ensuring the final product aligns with client expectations, Graco brand standards and business objectives.

Project Management:

• Manage multiple projects simultaneously, balancing quality with efficiency in a fast-paced environment. 
• Organize tasks to meet tight deadlines and uphold Graco’s standards of excellence.
• Coordinate, consolidate and ensures all necessary approvals are obtained from relevant departments 
• Conduct research and identify suitable resources for each production task to ensure quality and budget requirements are met. 
• Track, organize, and archive digital files for each project.

Research & Trends:

• Conduct thorough research on industry, product, and customer needs including the use of new and emerging AI technologies for graphic design. 
• Stay current with industry trends and best practices to keep designs fresh and relevant.

Client & Team Collaboration:

• Meet with clients and team members to understand produce value propositions, project goals, brand voice, and audience. 
• Partner with marketing teams to ensure cohesive messaging and brand alignment. 
• Serve as the point contact for both international and internal clients when graphics are requested.

What You Will Bring to Graco:

• Bachelors degree in Graphic design, Commercial Art, or related field. 
• 3+ years of experience as a Graphic Designer or Graphic Production Designer using AI graphic design tools. 
• Experience with AI-assisted design tools such as Adobe Firefly, Dall-E, or Midjourney, along with a strong portfolio in graphic design for both print and digital media. 
• Proven proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Microsoft Office (PowerPoint, Excel, Word), alongside expertise in photo retouching and production layout techniques. 
• Strong work ethic with the ability to balance multiple priorities while collaborating effectively within teams and working independently when needed. 
• Exceptional communication skills, including verbal, written, and spoken. 
• Proactive learner with a growth mindset, adept at approaching challenges decisively and balancing creativity with strategy to deliver results. 
• Solid understanding of design principles, including balance, color theory, and typography.

Accelerators:

• Global industrial manufacturing experience and knowledge. 
• Motion graphic experience is a plus. 
• Photography skills are a plus. 
• Masters or advanced degree preferred.