External Communication Manager

Children's Wisconsin

At Children’s Wisconsin, we believe kids deserve the best. Children’s Wisconsin is a nationally recognized health system dedicated solely to the health and well-being of children. We provide primary care, specialty care, urgent care, emergency care, community health services, foster and adoption services, child and family counseling, child advocacy services and family resource centers. Our reputation draws patients and families from around the country.

https://childrenswi.org/careers

Position Details

External Communication Manager
Job
Full-time
7/24/2024
Southeast Wisconsin
Milwaukee, WI
  • Responsible for managing and developing strategy for external communications for Children’s Wisconsin, including media relations and social media activities. 
  • Oversees integration of communication plans and messaging for multiple audience groups, ensuring the organization is “speaking with one voice” and reinforcing the Children’s brand and story. 
  • Builds relationships with key partners and media to ensure that external audiences hold the Children’s brand in high esteem. 
  • Counsels senior leaders and colleagues on appropriate external communication tactics and coaches spokespeople on messaging. 
  • Drives optimization of external communication channels and alignment with brand and digital marketing activities. 
  • Serves as a key partner to Milwaukee Regional Medical Center campus and other partner organization peers to ensure integration across all audience groups. 
  • Responsible for crisis communication planning, readiness and improvement. 
  • Manages and develops the External Communication team.
  • Bachelor’s degree in communication, public relations, marketing or related field. 
  • At least 10 years strategic external communication planning and execution experience.
  • At least 3 years managing staff. Leadership experience at a management or program level required, as well as demonstrated skills in leading through influence. 
  • Strategic thinker with an enterprise view who is able to translate long-term plans, goals and complex concepts for multiple audiences and operationalize them through communications.
  • Experience setting strategy, developing plans and metrics and executing against them. 
  • Exceptional written, verbal and visual communication skills. 
  • Media relations, public relations and crisis communication experience. 
  • coaching executives and other leaders related to public speaking. 
  • Ability to prioritize resources, adapt and maintain positivity in a rapidly changing environment. 
  • Interpersonal skills necessary to build and maintain robust and effective relationships with individuals and groups from senior executives to front-line stakeholders, including proven effectiveness in a collaborative environment. 
  • Experience using Microsoft Office products including Excel, Word and PowerPoint. 
  • Knowledge of web content management systems and social media tools. 
  • Experience with project management, database and other related software a plus.

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