Education Marketing Specialist

POSITION SUMMARY:

Reporting to the Marketing Manager, the Education Marketing Specialist is a 2-year contract position funded by the Department of Education’s “Ready to Learn” grant program. It will lead the marketing and communications strategy and execution for TPT’s newest animated series, “Skillsville,” which includes a suite of 11-minute episodes for broadcast and streaming, digital games, and resources that encourage and empower kids to explore a range of careers that make their communities better. This role will serve as a primary marketing liaison with internal and external partners, create launch and sustainment strategies, and develop digital and social media channels that will introduce “Skillsville” to a national audience of kids, families and educators.

MAJOR AREAS OF RESPONSIBILITY:

MARKETING STRATEGY AND EXECUTION (75% of time)

• Develop and execute marketing and communications strategies aimed at driving awareness and excitement around the launch of “Skillsville” in Spring 2025, as well as sustaining engagement past the premiere to reach target audiences. 
• Collaborate with cross-functional teams to define and align “Skillsville” marketing initiatives to the goals of the project. 
• Utilize data analytics tools to gather insights, identify trends, and measure the effectiveness of marketing initiatives. 
• Develop reporting process for key stakeholders involved in the project. 
• Launch key “Skillsville” digital and social media channels, and spearhead social media content strategy and audience growth plans. Also responsible for executing all facets of social media platform management amd content creation. 
• Manage internal and external efforts to build a comprehensive campaign strategy and tactical plans to drive awareness and engagement with “Skillsville.” 
• Manage content calendar and ensure timely delivery of content aligned with marketing objectives. 
• Develop marketing materials and assets as needed.

PROJECT, BUDGET AND TASK MANAGEMENT (25% of time)

• Lead all “Skillsville” marketing projects, steering them from conception to delivery, meticulously planning, scheduling and monitoring budgets. 
• Develop and manage robust timelines and workstreams while keeping cross-functional stakeholders informed and accountable. 
• Serve as the lead marketing contact with external and internal partners and ensure timely execution of contractual obligations. 
• Manage the “Skillsville” marketing budget that may include outside agency fees, and advertising and events costs.

Required Experience:

• Bachelor's degree preferred in a related field or equivalent credentials. 
• 5-7 years previous multiplatform marketing experience, ideally in the children’s media and/or education industry. 
• 1-2 years of prior experience managing agency relationships in a dynamic marketing environment.

Knowledge, skills and abilities:

• Experience creating and executing performance-driven marketing strategies, campaigns and tactics. 
• Excellent verbal and written communications skills. 
• Experience with project management software (Robohead, Airtable, Asana, Basecamp, etc.).
• Expert-level experience with social media strategy and execution, including paid campaigns. 
• Experience developing robust, audience-driven advertising plans. 
• Experience managing complex budgets, timelines and workflows. 
• Familiar with website content management systems (Wordpress preferred). 
• Familiar with social media management platforms like Sprout Social, Hootsuite, etc. 
• Experience in creating graphics and/or video with design tools like Adobe Creative Suite or Canva. 
• Proficient with Microsoft Office applications, including Outlook, Word, Excel and PowerPoint. 
• Attention to detail. 
• Ability to comfortably work with financial reports and perform analysis.
• Collaboration and relationship-building skills across a wide range of groups, functions, and leadership levels. 
• Ability to solve problems with multiple stakeholders. 
• Project management skills using team processes and project management software. 
• Ability to embrace constructive feedback and utilize that feedback to improve work. 
• Initiative and resourcefulness to solve problems, challenges and to discover new opportunities. 
• Positive “can do” attitude. 
• Growth mindset towards challenges and new opportunities. 
• Passion for children’s media, education, and public media. 
• Commitment to advancing Inclusion, Diversity, Equity and Accessibility (IDEA) priorities within the organization. 
• Ability to sit for long periods of time at the computer.

Compensation: $70,000 - $80,000 annually (depending on qualifications) in addition to benefits.

Hybrid Work Environment: Candidates must live in or be willing to relocate to the Twin Cities Metro area and report to onsite office three days per week.