Boost Online Sales & Conversions: Develop and implement innovative strategies to drive online sales, improve conversion rates, and increase average order value (AOV) to support our revenue goals.
Website Management: Oversee daily website operations, ensuring seamless functionality, regular content updates, and brand-aligned messaging. Ensure website standards are maintained for accessibility, brand and design.
Content Updates & Campaigns: Manage and update website content hands-on to keep it engaging and brand consistent. Partner with ecommerce development team, creative services, and retention marketing team to ensure best-in-class content for online stores.
Promotions & Discounts: Oversee execution of discount codes and promotions, tracking usage against budgets to ensure cost-effectiveness and alignment with business objectives.
Website Optimization: Create a roadmap for page improvements to improve consumer experience, boost user engagement, lead generation, and overall user flow, working closely with cross-functional teams. Utilize UX expertise to take our user’s emotional and functional needs and translate them into an exceptional website experience driving conversion.
Lead SEO Efforts: Take charge of comprehensive SEO efforts, including technical SEO, content optimization, and link building, partnering with agencies to increase organic growth and search visibility.
A/B Testing & Personalization: Manage A/B and multivariate tests to optimize user experience and personalization, ensuring a seamless, impactful website experience.
Analytics & Insights: Utilize GA4 and other analytics tools to monitor website performance, identify trends, and provide actionable insights. Present complex data clearly to guide data-driven decisions.
Quality Assurance: Perform regular quality checks to ensure all web content is accurate, visually correct, and functional across devices and browsers. Validation of procurement to purchase, ensuring consumers have a flawless payment experience.
Stakeholder Collaboration & Reporting: Meet with stakeholders to provide insights, recommendations, and reports on digital initiatives’ effectiveness, ensuring alignment with business objectives.
Website Strategy: Build and execute website strategy that keeps online stores operating at a best-in-class level. Project management to ensure website strategic goals are accomplished and delivered on time, on scope and on budget.