E-marketing Coordinator

Great Wolf Resorts

Great Wolf Resorts, Inc.® (NASDAQ: WOLF), is North America's largest family of indoor waterpark resorts operating under the Great Wolf Lodge® brand. Led by the passionate leadership team at Great Wolf Resorts, the brand's success and accolades have made us an industry leader. Through innovation and dedication to customer service excellence the company has grown to eleven resorts - the largest family of indoor waterpark resorts.

The Great Wolf Resorts corporate campus is located in Madison, Wisconsin - just one hour from our original property and the waterpark capital of the world - The Wisconsin Dells.

In 1997, the first Great Wolf Lodge resort opened in Wisconsin Dells, Wis. Almost overnight, a new trend in the hospitality industry was born, combining quality accommodations with the finest in family recreational activities - all under one roof.

Great Wolf Resorts quickly identified that this new concept of a fully-integrated, branded vacation experience was something that could be replicated in markets across the country. Beginning with custom training programs, standards of service, and operating procedures, everything centered on our single core mission: "Creating family traditions, one family at a time."

Upon this strong brand foundation, Great Wolf Resorts began opening Lodges from coast to coast to enthusiastic receptions by guests of all ages. Our current portfolio of properties includes:

  • Wisconsin Dells, WI
  • Sandusky, OH
  • Traverse City, MI
  • Kansas City, KS
  • Williamsburg, VA
  • Pocono Mountains, PA
  • Niagara Falls, ON
  • Mason, OH
  • Grapevine, TX
  • Grand Mound, WA
  • Charlotte/Concord, NC

The company's resorts are family-oriented destination facilities that generally feature 300 - 600 rooms and a large indoor entertainment area measuring 40,000 - 100,000 square feet. The all-suite properties offer a variety of room styles, arcade/game rooms, fitness rooms, themed restaurants, spas, supervised children's activities and other amenities.

Our 5,000 pack members focus each and every day on delivering our mission and providing our guests with that first-in-class, customized guest service that sets Great Wolf Resorts apart from its competition.

http://www.greatwolf.com/

Position Details

E-marketing Coordinator
Job
Full-time
1/11/2012
Southwest Wisconsin
Madison, WI

Great Wolf Resorts is seeking an E-marketing Coordinator. This position is responsible for coordinating e-marketing campaign management including the development and production of emails generating lists, reporting, quality assurance and analysis.

Willingness to accept the most effective role.

Responsibilities:

  • Collaborate with corporate and property revenue managers to determine and manage the content and property specific offers for email deployments across multiple segments. 
  • Coordinate email content and imagery with the Product Management team to develop necessary landing pages and maintain brand consistency from email to web 
  • Assist in creating a testing plan and use the learning's from those tests to help determine new segmentation and touch strategies. 
  • Use our Customer Relationship Management(CRM) system to generate lists for multiple email campaigns and segments 
  • Create and maintain email reports to be distributed to Corporate Marketing, Revenue Management, Product Management and external stakeholders. 
  • Lead the QA process in all campaign deployment to include link testing, inbox testing, promotion accuracy - during email development and deployment. Coordinate all approvals prior to deployment.
  • Collaborate with the Email Marketing Manager and Creative team to create and optimize mobile versions of all emails. 
  • Understanding of how to develop and deploy all email and SMS communications. 
  • Assist internal teams with testing, planning, design, production, QA, approvals and deployment of all email campaigns.
  • Create and maintain email reports for all Creative Kingdoms email deployments.
  • Participates fully in Project Green Wolf, our company-wide environmental sustainability initiative, which includes, but is not limited to, recycling, waste reduction, and energy and water conservation. 

Work Style:

  • Positive attitude and an open mind is a must
  • Must be team and detail-oriented
  • Effective day to day collaboration with all members of GWR's in-house Corporate Marketing, Revenue Management, Product Development teams as well as other department/property teams as needed
  • Must be comfortable with digital products, channels and processes
  • Well organized, accurate and self-motivated
  • Able to manage multiple projects, under tight deadlines while maintaining a positive attitude
  • Able to work independently with little supervision 

Communication:

  • GWR Properties - This position requires direct dialogue with corporate and property stakeholders in order to deliver the best possible end product 
  • It is expected that candidate will quickly develop a knowledge of each property's nuances and how it relates to emails, lists and deployment schedules

Qualifications:

  • Bachelor's degree
  • Highly detailed, organized with strong communication and analytical skills.
  • Ability to take action based off analysis, execute to timelines and provide timely solutions.
  • Multi-task in a fast-pace environment
  • Proficient in Microsoft Office Applications
  • Demonstrates a record of protecting organization's value by keeping information confidential.
  • Experience with email marketing programs and tactics a plus

Physical Requirements:

  • Lift up to 10 lbs., sit and/or stand long periods.

As a member of the Great Wolf Pack you will have available to you the following benefits:

  • Competitive wages
  • 401k
  • Paid holidays
  • Discounts at all our properties
  • Discounts through our corporate vendors

 In addition to the above benefits our full-time pack members also enjoy: 

  • Medical Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Paid Time Off
  • Flexible Spending Account

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