E-Commerce Specialist

We are seeking a data-driven, strategic business minded E-Commerce professional to join our dynamic team and support our e-commerce business across e-commerce marketplaces, Direct-to-Consumer (DTC) platforms and more. This role is responsible for support in managing areas of the P&L, digital marketing strategy, marketplace operations, and overall revenue growth while ensuring alignment with our long-term business objectives. The E-Commerce Specialist will play a critical role in optimizing our digital shelf, launching new products, implementing pricing strategies, and driving performance through SEO, paid media, and conversion rate optimization.

This role will work cross-functionally with Sales, Marketing, Supply Chain, Finance, and Operations to develop and execute initiatives that maximize our online presence and drive profitability across key e-commerce channels in the CPG food industry.

Roles & Responsibilities:

• Assists in the development and execution of the annual e-commerce operating plan while supporting the construction of long-term strategic growth initiatives. 

• Monitors performance to ensure revenue, share, and profit objectives are met, recommending and executing corrective actions as needed. 

• Monitors areas of the P&L for e-commerce marketplaces, and DTC, ensuring profitability and cost control, and makes recommendations for improvement or optimization. 

• Owns and optimizes the digital shelf by managing content, product detail pages, enhanced brand content (A+ Content), and keyword optimization. 

• Recommends and implements pricing and promotional strategies that maximize profitability while staying competitive within marketplaces. 

• Actively participates in ongoing sales, supply, and demand planning sessions to align inventory with sales forecasts. 

• Assists in product launches and continuous improvement initiatives for existing products, collaborating with Innovation, R&D, and Commercialization teams. 

• Leads and optimizes advertising campaigns on Amazon (PPC), Walmart Connect, and more to drive traffic and conversions. 

• Represents e-commerce on cross-functional teams, ensuring e-commerce projects are prioritized, completed on time, and aligned with business objectives. 

• Works closely with Operations and Supply Chain to ensure best-in-class fulfillment strategies across FBA, WFS, 3PL, and DTC logistics. 

• Leverages competitive intelligence and market research to identify opportunities for growth and optimize channel performance. 

• Continuously explores emerging trends, automation, and AI-driven insights to enhance e-commerce operations and efficiency. 

The duties and responsibilities described are not a comprehensive list of all tasks. Additional tasks and duties may be assigned from time to time as necessitated by business needs.

Qualifications & Experience:

• Minimum of 3 years of experience in e-commerce, digital marketing, or marketplace management required, preferably in the CPG food industry

• Bachelor’s degree in Marketing or related field preferred

• Experience managing Amazon Seller Central, Vendor Central, Walmart Seller Center, and DTC platforms (Shopify, etc.)

• Demonstrated strong analytical skills, including the ability to interpret sales data, performance metrics, and market trends to make informed decisions

• Proven track record of driving sales and profitability through digital marketing, merchandising, and conversion optimization strategies

• Experience working cross-functionally with Marketing, Finance, Supply Chain, and Operations to execute e-commerce initiatives required

• Proficiency in e-commerce and analytics tools (Amazon Brand Analytics, Helium 10 or Jungle Scout, Shopify, Google Analytics, etc.)

• Demonstrated strong project management skills with experience in managing multiple initiatives

• Exceptional communication and negotiation skills, with experience working with third-party vendors, agencies, and internal teams

• Proficiency in Excel, PowerPoint, and data visualization tools for reporting and analysis

Benefits:

Medical, Dental, Vision, 401(K) with match, STL/LTD/AD&D/Life, HSA, FSA, EAP, Hospital indemnity, Accident insurance, Identity and Fraud Protection plan, Legal and Critical Illness.

Salary, based on experience and other qualifications: $56,000 to $87,000 annual with additional bonus potential.