E-Commerce Specialist

FNA Group

FNA Group is a world class and leading manufacturer of consumer and industrial pressure washers and other outdoor power equipment. FNA's highly acclaimed brands include Simpson, Delco and CRX. Exclusive licenses with recognizable brands such as DeWalt, Stanley Black & Decker and Craftsman further strengthens FNA's market presence and awareness. FNA is a dynamic organization with unprecedented growth due largely to its ability to attract and retain highly talented associates.

https://www.fna-group.com/


Position Details

E-Commerce Specialist
Job
Full-time
2/14/2025
Southeast Wisconsin
Pleasant Prairie, WI

We are looking for an E-Commerce Specialist to drive online sales growth and ensure a seamless customer experience. In this role, you will take ownership of customer ecommerce product pages, implement sales strategies, and collaborate with teams across sales, product, demand planning, creative, and marketing to increase customer engagement and conversion rates. The ideal candidate is detail-oriented, data-driven, and passionate about optimizing ecommerce success. If you thrive in a fast-paced, dynamic environment, and have a keen eye for detail, we want to hear from you.

This position is 100% onsite. Only local candidates that can commit to working onsite, Monday through Friday, will be considered.

Primary Purpose:

The E-Commerce Specialist helps facilitate vital functions that support online sales and product content relevancy by analyzing and optimizing product assets (such as imagery, descriptions, star reviews, etc.) on retail customer websites and other digital sales platforms. This individual will help increase online visibility, and ultimately market share, by ensuring product content online is accurate and up to date.

Job Description:

  • Responsible for daily E-Commerce activities of accounts, which includes all product marketing assets, item setup, back-end portal updates, and ensuring all deadlines are met. 
  • Support optimization strategies, updating retailer product detail pages (PDPs) and providing recommendations for improvement on an ongoing basis. 
  • Responsible for overall product data input into E-commerce data management systems Vendor Gateway, Atlas, IDM, CHUB, Retail Link, and other E-Commerce setup portals. 
  • Gather information from multiple departments and team members in a timely and accurate fashion to complete product setup deliverables. 
  • Take ownership of the accuracy of product information, imagery, and content provided to customers and end users by all marketing and product team members. 
  • Work cross-functionally with marketing, product, demand planning, engineering and sales departments. 
  • Communicate both vertically and horizontally throughout the organization regarding updates or changes to customers' digital content as needed. 
  • Take initiative to develop supporting processes or documentation to create a smoother E-Commerce workflow with internal team members and external retailers.

Qualifications:

  • At least 1-2 years of general experience in an E-Commerce position or online customer account service/online account setup. 
  • Specific work experience with big box retailers' data management systems is preferred. 
  • Working knowledge of E-commerce data management systems or online item setup portals (such as Vendor Gateway, Atlas, IDM, CHUB, Retail Link, etc.). 
  • Experience with digital communication platforms such as BazaarVoice, WordPress, various social media networks is a bonus. 
  • Experience with tools and power equipment manufacturing categories is extremely helpful. 
  • Proficient computer skills in Microsoft Office applications such as MS Word, Excel, PowerPoint, Acrobat.

Key Attributes:

  • Strong organizational skills with an exacting eye for detail. 
  • Adept at creative thinking, problem solving and flexible in a constantly changing customer marketing environment. 
  • Passion for customer satisfaction and effective account engagement. 
  • Strong team player with exceptional communication and interpersonal skills.

Education/Certification:

  • College degree in Marketing/Digital Communications preferred or equivalent work experience as listed above.


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