Donor Marketing and Communications Strategist

The Donor Marketing and Communications Strategist, Wisconsin, plays a critical role in developing and executing localized marketing and communications strategies that promote Versiti's blood services across Wisconsin. This position focuses on collaborating with the donor engagement team and the Wisconsin AVP to enhance donor participation, retention, and public awareness, in alignment with Versiti's mission to improve community health through blood donation. As the primary representative of Versiti's marketing efforts in Wisconsin, the Strategist will translate overarching marketing strategies into actionable initiatives. This role involves close collaboration with internal teams, donors, community partners, and media to drive campaign success and achieve regional goals. Responsibilities include maintaining brand integrity, managing local stakeholder relationships, and utilizing diverse communication channels to engage the community.

Responsibilities:

• Designs and manages the execution of localized marketing plans that align with organizational objectives to drive donor recruitment, retention, and engagement. 
• Oversees the strategy and implementation of promotions supporting blood and platelet collections throughout the state. 
• Provides logistical and promotional support for special blood drives, donor recognition events, and community outreach initiatives. 
• Utilizes regional data to monitor campaign performance, donor engagement metrics, and provide actionable recommendations for continuous improvement. 
• Fosters relationships with local community organizations, businesses, schools, and media outlets. 
• Secure impactful in-kind donations and sponsorships that drive blood collection during challenging periods (e.g., summer, holidays). 
• Implements local initiatives from corporate partnerships, ensuring they align with regional marketing efforts. 
• Addresses and manage inquiries related to local and state promotions and marketing, delivering timely and effective responses. 
• Produces compelling marketing content—including flyers, digital ads, newsletters, and social media posts. 
• Ensure strong copywriting for various cross-channel marketing needs, including print, radio, and social media. 
• Drafts and distributes media alerts, under guidance from the PR department, related to blood drives and other public relations content, ensuring alignment with Versiti’s messaging and brand standards. 
• Maintains consistent representation of Versiti’s brand in all communications, adhering to established messaging, tone, and design standards. 
• Serves as a liaison among field operations, corporate marketing, and communications teams to align initiatives and meet regional marketing needs, exercising influence without direct authority. 
• Performs other duties as required or assigned which are reasonably within the scope of the duties in this job classification 
• Understands and performs in accordance with all applicable regulatory and compliance requirements 
• Complies with all standard operating policies and procedures

Education:

• Bachelor's Degree 
• Bachelor’s degree in marketing, Communications, Journalism, or a related field required 

Experience:

• 4-6 years experience in marketing, public relations, communications, or a related field, ideally within healthcare, non-profit, or community engagement sectors. required

Knowledge, Skills and Abilities:

• Strategic Marketing Planning: Ability to develop localized marketing strategies aligned with organizational goals, utilizing market research to tailor campaigns. required
• Partnership Development: Experience in building relationships with local stakeholders and securing in-kind donations and sponsorships. preferred
• Content Creation: Advanced skills in creating diverse marketing materials, with proficiency in design software and content management systems. required
• Digital Marketing: Knowledge of digital marketing strategies, including social media, email marketing, and SEO. desired
• Event Management: Strong experience in planning and promoting blood donation and community outreach events. desired
• Customer Service Orientation: Commitment to providing exceptional service to donors and stakeholders. required
• Time Management: Exceptional organizational skills for managing multiple projects in a fast-paced setting. required

Tools and Technology:

• Proficiency in Salesforce or a similar CRM system for donor management and engagement. preferred 
• Experience with HubSpot or Marketo for automating and analyzing marketing campaigns. preferred 
• Skilled in Adobe Creative Suite (Photoshop, Illustrator, Canva) for designing marketing materials. preferred 
• Proficient in using Hootsuite, Sprout Social, or similar tools for managing social media platforms. required 
• Familiarity with Google Analytics and other analytics tools to track campaign performance. required 
• Strong experience in Eventbrite or Cvent for event promotion and management. desired 
• Knowledge of Mailchimp or Constant Contact for email marketing and donor communication. desired 
• Ability to use Asana or Trello for project management and team collaboration. desired

Benefits:

Versiti provides a comprehensive benefits package based on your job classification. Full-time regular employes are eligible for Medical, Dental, and Vision Plans, Paid Time Off (PTO) and Holidays, Short- and Long-term disability, life insurance, 7% match dollar for dollar 401(k), voluntary programs, discount programs, others.