Director of Marketing

Wisconsin Chamber Orchestra

Founded in 1960, the Wisconsin Chamber Orchestra (WCO) is one of the elite chamber ensembles in the United States and is dedicated to advancing Wisconsin communities through the transformative power of music. Under the direction of Maestro Andrew Sewell, the WCO leverages the unique characteristics of chamber music to bring a wide variety of repertoire to audiences in settings that range from the formality of the concert hall to the intimacy of smaller community venues and the open accessibility of parks and other public spaces. Through collaborations with regional performing arts groups and touring performances, the WCO extends its artistic programming to broader audiences and communities across Dane, Columbia, Jefferson, Waukesha, and Sauk counties.

The WCO is nationally known for its summer series Concerts on the Square®, drawing over 200,000 patrons annually to downtown Madison. Via its annual education programs including the Family Series, Young Artist Concerto Competition, and Super Strings program, the WCO provides artistic development opportunities for young musicians.

https://wcoconcerts.org/

Position Details

Director of Marketing
Job
Full-time
6/5/2020
Southwest Wisconsin
Madison, WI

Wisconsin Chamber Orchestra (WCO) seeks a full-time Director of Marketing to join our dynamic team to lead the orchestra in successfully executing a world-class marketing and brand strategy to promote our indoor and outdoor concert performances across Wisconsin.

Reporting to the Chief Executive Officer, the Director of Marketing is responsible for planning, implementing, tracking and evaluating strategies that underscore the WCO’s brand and position. The position will lead a multi-channel communication strategy to drive earned and contributed revenue growth, while building and managing the organization’s marketing budget and working closely with the development team in stewardship and engagement.

As a key member of the leadership team, the Director of Marketing will ensure that the marketing and brand strategy align to help execute on organizational key strategies. The position supervises seasonal interns, various sub-contractors, with potential for full-time direct reports.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:

The following are the primary/essential functions of the position, although are not all-inclusive.

  • Uphold and drive the brand image and brand strategy 
  • Lead growth and acquisition strategy impacting new audience, donor/sponsorship marketing 
  • Execute campaign strategy for: brand development, advertising, Concerts on the Square (COS), Masterworks Series, Education, Public Relations, and event strategy to dramatically increase awareness, acquisition (ticket and/or membership) and revenue 
  • Lead the development, strategy and production of all collateral, ads, web content, social, earned media, etc. 
  • Develop ticket/patron acquisition programs to drive sustainable growth in subscription and single ticket sales for the Masterworks Series and other ticketed events 
  • Lead COS marketing and event strategy for monetizing COS (Friends of WCO, etc.) 
  • Manage budget, marketing partners, production partners, media, PR strategy/partners, digital marketing strategy, content strategy across web, social, email 
  • Launch strategies and execution for new markets and/or new run-outs (additional performances), including educational programs 
  • Support the growth, stewardship, engagement, and retention of donors through the development of marketing tools such as multi-channel campaigns, printed and advertising assets, and sponsorship level programs

Who you are:

  • Bachelor’s degree in Business Administration, Marketing, Journalism/Mass Communication, or related field
  • At least 5 years of experience in brand and acquisition marketing and long-range planning
  • Strong project management and organizational skills 
  • Strong omni-channel campaign management experience 
  • Event marketing and social marketing experience is required 
  • Ability to work independently, take initiative, and be a part of a vibrant team 
  • Ability to balance multiple projects under strict deadlines and budgets 
  • Excellent written and verbal communication and presentation skills 
  • Attention to detail and problem-solving skills 
  • Knowledge of arts marketing and/or classical music is a plus 
  • Experience hiring and managing a team of direct reports 
  • Experience creating and executing a marketing and production budget, including negotiation, ROAS or ROI analysis experience

The Director of Marketing position is a full-time salaried exempt position with full benefits package.


« Back