Director of Marketing

Winsted

Winsted is a worldwide leader in control room console solutions. We create attractive, ergonomic consoles that work with your operators to improve comfort and optimize efficiency. We offer stock, customized and custom consoles suitable for any control room application. Whether you are building a state-of-the-art control room from the ground up, or simply need to upgrade your operations, Winsted can provide the ideal solution. Our experts combine the disciplines of industrial design, ergonomics and interior design to create solutions that are both efficient and eye-catching. We give special consideration to the ergonomic requirements of your operators to build consoles that reduce fatigue, improve productivity and inspire. Our commitment to customer service is second-to-none and your satisfaction is guaranteed.

https://www.winsted.com/

Position Details

Director of Marketing
Job
Full-time
11/12/2024
Twin Cities Metro
Eagan, MN

The Director of Marketing is responsible for developing and executing a comprehensive and compelling marketing, branding and communications strategy to increase awareness and drive growth in all markets served. This individual will plan, organize, and manage all strategic marketing functions including product positioning, messaging, campaign development, demand generation and lead qualification. Provides strategic and operational direction for all company marketing initiatives. Works closely with the executive team, sales, product development and partners at all levels to create strategies that meet the company’s goals.

Primary Responsibilities:

Marketing:

  • Develop all lead generation, branding, promotional and corporate identity campaigns 
  • Develop and implement marketing plans, new product introductions and other marketing initiatives 
  • Develop, monitor, and manage costs and marketing budgets 
  • Conduct customer, brand, and product research initiatives 
  • Develop innovative advertising, public relations, social media, and marketing collateral 
  • Manage agency partners, consultants, freelancers, and other suppliers, including contract negotiation and management 
  • Oversee the operation and maintenance of the company’s website and email marketing programs and provide analytics review 
  • Manage all aspects of exhibiting at trade shows and events 
  • Ensure that timelines and performance objectives are met

Leadership:

  • Supervise a marketing team, including hiring, training, workloads, schedules, and deadlines 
  • Help drive the vision and strategy for the company and play a major role in accelerating growth

Key Deliverables:

  • Promote and communicate new product launch 
  • Develop comprehensive lead generation management system 
  • Help build a positive, open culture that encourages and rewards cooperation and collaboration

Essential Education, Skills & Experience:

  • Bachelor’s degree in marketing, business or a related field. MBA preferred. 
  • 10 years of experience in a marketing related function 
  • 5 years of management experience 
  • Excellent communication and interpersonal skills 
  • Experience managing and working with creative agencies 
  • Proficiency with CRM and marketing automation software 
  • Proficiency with Microsoft Office Suite 
  • Strong creative, strategic, analytical and organizational skills 
  • Proven ability to work in both a team environment and independently 
  • Strong time management skills and attention to detail 
  • Trade show and event management

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