Director of Marketing

St. Catherine University invites applications for Director of Marketing within the Enrollment division.

The Director of Marketing will play a pivotal role in shaping St. Catherine University’s marketing efforts in driving new student enrollment. As a leader, the role will oversee a high-performing marketing team responsible for developing and executing innovative strategies that resonate with prospective students across the University’s three colleges.

Responsibilities:

• Develop and oversee the implementation of comprehensive marketing strategies that align with the university’s overall goals and objectives. 
• Manage and optimize the university’s web content to enhance user experience, increase engagement and support enrollment objectives. 
• Develop content marketing strategies across various recruitment channels. Leverage CRM tools to manage and nurture relationships with prospective and current students. 
• Monitor and analyze key marketing metrics to measure performance and identify areas for improvement. 
• Stay up-to-date on the latest marketing trends and technologies to ensure the university’s strategies remain effective. 
• Plan, administer, and evaluate projects, processes, systems; determining strategic and ongoing work priorities; and allocating financial and human resources. 
• Hire and negotiate with vendors providing specific expertise (advertising, social media, etc.) towards the implementation of marketing plans. 
• Lead the ongoing analysis to optimize budget and resource allocation. 
• Develop and deliver regular reports on marketing performance, including key metrics, trends, and insights. 
• Create an environment that supports collaboration, high-quality work products, and creativity for marketing deliverables for all channels. 
• Create and manage a high-performing marketing team focusing on achieving University enrollment goals, hiring, training, workloads, schedules and deadlines. 
• Manage staff delegation, collaboration and resource utilization. 
• Mentor and develop team members to fulfill their greater growth potential.

Minimum Qualifications:

• Bachelor’s degree with five years of relevant experience 
• Two (2) years of experience in a supervisory role, managing marketing teams and projects. 
• Team management skills, including the ability to motivate, delegate, and provide feedback. 
• Excellent written and verbal communication skills, with the ability to effectively convey complex ideas to diverse audiences. 
• Creative problem-solving skills and the ability to think strategically and develop innovative marketing solutions. 
• Proficiency in digital marketing tools and platforms, including social media, content management systems, email marketing software, and analytics tools. 
• Analytical skills, with the ability to measure and analyze marketing performance to inform decision-making 
• Ability to work effectively in a fast-paced and dynamic environment.

Preferred Qualifications:

• Master’s degree in business administration, marketing, communications or a related field. 
• Experience in higher education marketing, specifically in a similar role or a related field. 
• Demonstrated success in leading and managing large-scale marketing campaigns and initiatives. 
• Experience working with a variety of digital marketing tools and platforms. 
• Experience with marketing automation tools. 
• Familiarity with industry trends and best practices in higher education marketing. 
• Financial Acumen: Strong understanding of financial planning, budgeting, and resource allocation for marketing-related activities.

Employees at St. Kate’s feel a deep connection to the University’s Mission and Vision, and they live their values at work. Benefits available to full-time employees include:

• Three weeks of accrued vacation time as well as fourteen (14) paid holidays and paid “gift” days when the University is closed. 
• Free tuition for employees and reduced tuition for their families after one year of service 
• Health, dental, and vision insurance 
• 403b retirement plan access 
• Accrued sick time 
• Six weeks of paid parental leave after one year of service