Director of Marketing Communications

St. Norbert College

As one of the nation's top Catholic liberal arts colleges, St. Norbert enjoys a proud history and a foundation rooted in tradition. When Norbert of Xanten founded the Norbertine order of priests in the 12th century, he could little have imagined the impact his life and mission would have on the world nearly nine centuries later. Today, at St. Norbert College, the spirit of Norbert lives through this modern, bustling riverfront community dedicated to transforming and empowering a new generation of world-changers.

St. Norbert was named one of the 2023 “Best in the Midwest” by The Princeton Review.

St. Norbert was named to the John Templeton Foundation Honor Roll for Character-Building Colleges as a college with exemplary programs that inspire students to lead ethical and civic-minded lives.

In their guide to “America’s Best Colleges,” St. Norbert has been ranked as one of the Best National Liberal Arts Colleges (since 1991).

Over 10 years, St. Norbert has graduated a higher percentage of students on time than any other college or university in Wisconsin. That helps students keep debt down and enter the workplace or grad school faster. Our four-year graduation guarantee is simple: If you don’t graduate in four years, through no fault of your own, we’ll pick up the tab for the remaining courses needed to complete your degree.

St. Norbert College is accredited by the Higher Learning Commission of the North Central Association of Colleges and Schools (HLC).

http://www.snc.edu

Position Details

Director of Marketing Communications
Job
Full-time
8/16/2024
Northeast Wisconsin
De Pere, WI

St. Norbert College (SNC), a nationally-ranked, private, Catholic, liberal arts college is seeking a Director of Marketing Communications to lead a small, high-performing content marketing and event marketing team. The Director will be responsible for developing and executing integrated marketing and communication strategies to drive enrollment, enhance fundraising efforts, and strengthen the institution's brand reputation. This role plays a critical part in developing the brand that will help ensure the college's success for the next 125 years. A deep understanding of owned, paid, and earned media, along with the ability to manage content marketing, media relations, and crisis communications for both the institution and the President, is essential. Reporting to the Chief Marketing Officer (CMO), this role will cover a broad range of responsibilities, including crisis communications, policy communications, executive communications, campus updates, internal communications, and event marketing.

St. Norbert College (SNC), a nationally-ranked, private, Catholic, liberal arts college is seeking a Director of Marketing Communications to lead a small, high-performing content marketing and event marketing team. The Director will be responsible for developing and executing integrated marketing and communication strategies to drive enrollment, enhance fundraising efforts, and strengthen the institution's brand reputation. This role plays a critical part in developing the brand that will help ensure the college's success for the next 125 years.

A deep understanding of owned, paid, and earned media, along with the ability to manage content marketing, media relations, and crisis communications for both the institution and the President, is essential.

Reporting to the Chief Marketing Officer (CMO), this role will cover a broad range of responsibilities, including crisis communications, policy communications, executive communications, campus updates, internal communications, and event marketing.

Supervision Exercised Over:

  • Marketing Communications Manager - Enrollment  
  • Marketing Communications Manager - Advancement 
  • Marketing Communications Manager - Institutional 

 

Required Minimum Qualifications:

  • Bachelor’s degree in Marketing, Communications, Public Relations, or a related field; Master’s degree preferred. 
  • Minimum of 7 years of experience in marketing communications, with a strong emphasis on content marketing and media relations. 
  • Proven track record of developing and executing successful marketing campaigns that drive results. 
  • Demonstrated experience working in and fostering a diverse campus environment or commitment to do so as an employee of St. Norbert College. 
  • Exceptional leadership and team management skills. 
  • Excellent written and verbal communication skills, with the ability to craft compelling narratives and deliver impactful presentations. 
  • Experience in higher education is beneficial, but a diverse background with experience in other sectors is highly valued. 
  • Deep understanding of digital marketing, social media, SEO, and analytics. 
  • Experience with demand generation funnels and data-driven marketing strategies. 
  • Ability to manage multiple projects simultaneously and meet tight deadlines. 
  • Experience working with CRM systems and marketing automation tools. 
  • Strong analytical skills and the ability to interpret data to inform marketing strategies.
  • Creative thinker with the ability to generate innovative ideas and solutions. 
  • Local, regional and national media relations. 
  • Crisis communications and crisis protocols 
  • High level of attention to detail and commitment to quality. 

The College may consider any equivalent amount of credentials, licensures, training, or experience that provides the necessary knowledge, skills, and abilities to perform the duties and responsibilities of this job.

The College offers an outstanding benefits package including health, dental, vision and life insurance; retirement plan; paid time-off and tuition waiver. For more information, please visit:https://www.snc.edu/hr/workinghere.html.


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