Director of Marketing and Communications

BBBSTC seeks a strategic, opportunity-minded leader to serve as our next Director of Marketing & Communications—someone who not only understands what makes people listen, engage, and act, but who can also design thoughtful, values-driven strategies that elevate our mission and reach new audiences.

The ideal candidate is both a big-picture strategist, partner to the senior Leadership Team and a skilled people leader, excited to lead a dynamic and growing department. This leader will be energized by the chance to grow and mentor a small team while shaping a bold, resonant communications vision that drives volunteer recruitment, donor engagement, and broader community connection. 

We seek a dynamic leader who will personify the BBBS brand and foster a culture of community centrism and belonging through all communications. The ideal candidate will have a fearless approach to innovation and creativity, as well as a keen eye for details and design aesthetics. This role requires an individual that can proactively manage multiple time-sensitive and competing priorities, and has the ability to cultivate multiple internal and external stakeholders. 

We are looking for a leader who:

• Is deeply attuned to audience motivations and can apple that insight into messaging that sparks action and connection.
• Is nimble and adaptable, thriving in a fast-paced environment and responding with agility to new challenges and opportunities.
• Is confident in collaborating with senior leadership to translate organizational vision and strategy into compelling marketing efforts.
• Navigates complexity and shifting priorities with steadiness, creativity, and an opportunistic mindset.

Leadership & Strategy

• Develop and lead the execution of strategic and integrated marketing and communications plans and strategies to elevate the BBBS brand and identity, align with the strategic plan, and drive engagement across key audiences.
• Partner with the CEO and Vice President of Advancement to align messaging, elevate organizational visibility, and support strategic storytelling initiatives.
• Set annual team goals, budgets, and KPIs; regularly track and report on progress through performance dashboards and data-informed insights. 
• Lead ongoing efforts to assess new and innovative technologies that would enhance the BBBS brand experience and marketing efforts.
• Lead, manage, and inspire the Marketing & Communications team toward accountable, goal-based outcomes with regular meetings, 1:1s, and transparent communication. 
• Lead public relations strategy, including development of a PR and earned media plan with defined KPIs. Oversee media outreach, including messaging, press materials, interview prep, media response, and managing key media relationships.

Marketing, Messaging and Brand Management

• Lead the development and execution of multi-channel campaigns and content strategies—overseeing editorial direction, design, and distribution across digital, print, and in-person platforms—to build awareness, drive engagement, and ensure all communications are timely, audience-specific, and aligned with organizational goals
• Monitor and implement emerging industry trends and best practices to ensure continued relevance of the BBBS brand and marketing efforts. 
• Lead and refine the local BBBS Twin Cities’ unique brand identity within the national brand, that reflects our values, community, our participant voices, and our distinct positioning through cohesive visual identity, messaging, and tone. 
• Define and utilize audience segments and personas by understanding community motivations and behaviors, ensuring brand strategies and messaging resonate deeply and drive engagement across diverse groups.
• Proactively identify opportunities to elevate and expand brand presence through creative storytelling, strategically leveraging existing content, and communicating impact. 
• Stay attuned to current events to quickly adapt messaging that remains relevant and resonates with community stakeholders and audiences. 
• Lead all external crisis communications and partner with the People & Culture team on internal staff messaging to ensure clarity, consistency, and alignment with organizational values in response to current events or issues.
• Ensure brand integrity and consistency across all channels, including equipping staff with accessible, creative brand tools and templates.
• Collaborate cross functionally with other departments to design and implement effective communications that support volunteer recruitment, donor solicitation and stewardship, participant engagement, and internal messaging, through multi-channel communications, promotional materials, print and email appeals and newsletters, and the annual report. 

Contribute to the mission and success of the agency

• Adopt strengths-based perspectives when discussing specific groups or contexts, particularly those historically marginalized. 
• Handle data from youth, families, mentors, or other constituents with care, ensuring secure and private maintenance. 
• Stay informed about community needs, resources, and networks. 
• Collaborate with others to achieve goals outlined in the annual business plan. 
• Honor and respect the diversity of lived experiences, fostering an inclusive and equitable environment within the organization.
• Represent BBBS well in the broader community. 

Education and Experience:

• Bachelor’s Degree in Marketing, Communications, Public Relations, Management, or related field
• At least five years of experience of progressively responsible leadership in marketing and communications; nonprofit or mission-driven experience preferred
• Demonstrated experience developing and supervising high-performing direct reports
• Bilingual Spanish proficiency (written and verbal) highly preferred
• Well-rounded experience in brand strategy, content creation, digital marketing, social media, website management, and campaign execution
• Preferred experience with photography, video production, event promotion, and vendor coordination
• Experience leading communications for high-profile events such as galas, donor gatherings, or community campaigns

Knowledge, Skills, and Abilities:

• Proven success in leading integrated marketing and communications strategies that increase visibility, engagement, and brand alignment
• Strong understanding of audience segmentation and targeted messaging for diverse groups, including volunteers, families, donors, and community partners
• Excellent verbal and written communication skills, with a talent for storytelling that balances heart and impact
• Experience overseeing the production of digital and print materials; proficiency in Adobe Creative Suite, Canva, and Google Workspace preferred
• Strategic and creative thinker with strong organizational skills and the ability to manage multiple projects and deadlines with attention to detail
• Resourceful, solutions-oriented, and forward-thinking—able to propose new ideas, set clear priorities, and guide long-term strategy.
• Flexible and a self-starter; able to manage multiple concurrent projects while also being highly detail-oriented with an attention to quality.  
• Collaborative leader who thrives in a fast-paced, cross-functional environment and works well across departments and disciplines.
• Must be able to work occasional evenings or weekends for events or campaigns and travel locally as needed. A valid driver’s license and access to reliable transportation is required.

Benefits:

We care deeply about our employees and know holistic support is essential for our staff to carry out the BBBS mission. Our generous employment package includes medical, dental, vision and pet insurance, employer-paid short & long-term disability insurance, and life insurance, Health Savings Account (HSA) or Flexible Spending Account (FSA), paid time off accrual & 13 Paid Holidays, and 403(b) retirement plans with employer match.

We recognize the need for flexible scheduling and remote work. Employees are able to work with their supervisors to identify a schedule that works best for both them and the agency.