Reporting to the Chief Growth Officer, the Director Insights will lead all consumer insights efforts in support of the Post Pet business. The Pet portfolio includes some of the most iconic brands in the pet category including–Nutrish, Nature’s Recipe, Kibbles n’ Bit, 9 Lives & GravyTrain.
The leader of this team must act as the “Voice of the Consumer” to help support the brand management teams to provide consumer, category, competitive, and shopper insights and analysis as part of on-going brand management effort for both the short term and longer term.
Responsibilities will range across the entire market research continuum including consumer segmentation, attitude and usage, new product innovation, advertising development and refinement, business drivers, and marketing effectiveness. This role requires strong influencing and communication skills (written, verbal and visual), comfort working in a matrix environment and ability to balance multiple priorities and stakeholders.
The ideal candidate will have advanced knowledge of custom research techniques, syndicated marketing intelligence sources, and a growth mindset with a strong aptitude for continuous learning. Experience with innovative and cutting-edge research methodologies and analytics is a plus.
Responsibilities and Accountabilities:
The Director of Insights willdrive value creation to the Post organization by bringing a “modern marketing” approach to insights that includes – (1) Uncovering consumer andshopperinsights that help advantage our brands in the marketplace, (2) Providing “agile” support that helps teams answer their business questions at the “speed of business”, and most importantly (3) Delivering the“right tools for the right tasks”that help us deliver againstourrevenue, profit and market share objectives.
This senior leader will play a critical role in the development & implementation of the strategic learning plan agenda, connecting and integrating across the entire Growth organization. This role will interface directly with other cross functional teams across the organization to ensure effective cross-pollination of knowledge and inform strategic initiatives using the power of data. Providing thought-leadership to drive a more consumer centric organization will be critical to the success of this role.