Director of Digital Analytics

As the digital landscape continues to evolve, we recognize the critical role that data and analytics play in steering our business toward unprecedented growth. The Director of Digital Analytics will be at the forefront of this transformation, spearheading initiatives to harness the power of data and transform it into actionable insights that drive strategic decision-making for the ecommerce team. In this pivotal role, you will be responsible for championing a data-centric culture across the organization. As an evangelist for data and analytics, you will work collaboratively with teams company-wide, promoting the integration of analytics into the fabric of our operations. By advocating for the strategic importance of data, you will empower teams to make informed decisions that align with our overarching business objectives.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Evangelist for Data and Analytics:

• Advocate for the strategic importance of data and analytics, fostering a culture that values and leverages data-driven insights across all departments.
• Collaborate with cross-functional teams to promote the integration of analytics into daily operations and decision-making processes

Primary Resource for Analytics for Ecommerce and Marketing:

• Serve as the go-to expert for ecommerce and marketing analytics, providing actionable insights to optimize performance and drive business growth.
• Develop and implement analytics strategies that align with organizational goals and drive measurable improvements in ecommerce and marketing effectiveness.

Partnership with Data Engineering:

• Collaborate closely with data engineering teams to prioritize and define requirements for data-related work, datasets, and modeling.
• Ensure a seamless flow of data from source to analysis, addressing any bottlenecks or challenges in the data pipeline.

Establishment of Reporting Framework:

• Design and implement a comprehensive framework for reporting and metrics across the organization, with a focus on high-level channel performance.
• Standardize reporting processes to ensure consistency and accuracy in data-driven decision-making.

Roadmap for Analytical Organization Growth:

• Develop a strategic roadmap for the growth of the analytical organization, outlining key milestones, resource requirements, and skill development initiatives.
• Stay abreast of emerging technologies and industry trends to ensure the analytical organization remains at the forefront of innovation.

Efficiency and Insight Identification:

• Identify efficiencies and data-driven insights that inform the organization about the health of the business and potential future opportunities.
• Proactively seek out areas for improvement in analytics processes, tools, and methodologies to enhance overall efficiency.

Incorporation of Best Practices:

• Implement industry best practices related to key performance indicators (KPIs) and reporting processes.
• Ensure that the organization stays aligned with the latest advancements in e-commerce analytics, continually refining and adapting analytical strategies accordingly.

METRICS:

• To meet deadlines and objectives as agreed and typically described in quarterly reviews or project planning/tracking
• To handle ongoing projects and day-to-day demands that are not identified in formal monthly objectives in a timely and accurate manner 
• Organization P&L performance, and EBITA Goal Achievement

SUPERVISORY RESPONSIBILITIES:

• None to start, with expectation of leading an analytics organization as investment warrants

KNOWLEDGE & SKILLS REQUIRED:

• Above average knowledge of web analytics platforms (Google Analytics, Adobe Analytics) including implementation, tagging via a tag manager, analysis via analytics platform and clickstream export 
• Experience with at least one data manipulation language required; SQL, Python, etc. 
• Experience using BI data tools required; Power BI, Tableau, etc. 
• Deep Knowledge of business performance drivers and business P&L 
• Preference given to candidates with GDPR, Consent Mode, and CCPA experience 
• Understanding of marketing attribution models; first, last, data driven 
• Strong skills in Microsoft Office Suite or Google Workspace and ability to tell a comprehensive story using data

QUALIFICATIONS:

• Proven experience (7+ years) in Ecommerce Analytics, with a focus on industrial automation products.
• Proven experience in ecommerce and marketing analytics, with a track record of driving business impact.
• Strong leadership and collaboration skills, with the ability to influence and inspire cross-functional teams.
• Expertise in data engineering processes and requirements.
• In-depth knowledge of industry best practices in KPIs and reporting processes.
• Strategic thinking and the ability to develop and execute long-term analytical roadmaps.

EDUCATION & EXPERIENCE:

• High school or equivalent preferred 
• Bachelor’s degree Required, Master’s degree Preferred