Director of Content

Covercraft

Covercraft Industries, LLC is the leading branded manufacturer of Automotive, Marine, and Recreational Vehicle protection products, as well as a market leader in outdoor protection products for Home and Gardens since 1965. We’re rapidly expanding and want to add energetic, goal-oriented new team members who will join in our growth in these exciting industries.

With nearly 1000 team members in 7 US states as well as operations in Mexico.

Our Mission is to design and manufacture quality products that protect the things that move you. Our Goal and Vision is to be the most sought-after source for customers seeking to protect their investments, hobbies, adventures, and memories. Covercraft expects to accomplish this by embracing our core values of Integrity, Excellence, Teamwork, Innovation, and being Customer-Focused.

https://www.covercraft.com/

Position Details

Director of Content
Job
Full-time
12/16/2024
Northern Illinois
Rosemont, IL

Job Summary:

The Director of Content will oversee all content-related activities, including strategy development, content creation, and content planning. This role requires a visionary leader with a deep understanding of content trends, exceptional communication skills, and the ability to manage a dynamic team.

Key Responsibilities:

Develop and implement comprehensive content strategies that align with the company's goals and objectives

Oversee the creation and distribution of high-quality content across various platforms

Collaborate with internal teams and external partners to produce engaging and innovative media campaigns enabled through content

Analyze content performance metrics and adjust strategies to optimize results

Stay up-to-date with industry trends and emerging technologies to keep the company at the forefront of content innovation

Work with in-house creative team along with external agencies to develop all content. Content includes but is not limited to:

  • Social Media Content: Posts, stories, videos, and live streams for platforms like Facebook, Instagram, Twitter/X, LinkedIn, and TikTok. 
  • Copy, Blog Posts and Articles: Informative and engaging written content for the company's website or external publications in long form and short form. 
  • Video Content: Promotional videos, tutorials, interviews, webinars, and behind-the-scenes footage. 
  • Podcasts: Audio content that can include interviews, discussions, and storytelling. 
  • Infographics: Visual representations of data and information to make complex topics more accessible. 
  • Advertisements: Both digital (e.g., banner ads, social media ads) and traditional (e.g., print ads, TV commercials). 
  • Interactive Content: Quizzes, polls, and interactive infographics that engage the audience. 
  • Case Studies and Testimonials: Stories and feedback from customers showcasing the company's impact and success.
  • Bachelor's degree in Media, Communications, Marketing, Art or a related field; Master's degree preferred 
  • Knowledge of the auto, auto care, and aftermarket industries a plus 
  • Proven experience in a senior content role, with a track record of successful content and media campaigns 
  • Strong understanding of digital media, social media, and traditional media channels 
  • Excellent leadership, communication, and project management skills 
  • Ability to think creatively and strategically 
  • Proficiency in media analytics tools and software

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