PG Forsta is the leading experience measurement, data analytics, and insights provider for complex industries—a status we earned over decades of deep partnership with clients to help them understand and meet the needs of their key stakeholders. Our earliest roots are in U.S. healthcare –perhaps the most complex of all industries. Today we serve clients around the globe in every industry to help them improve the Human Experiences at the heart of their business. We serve our clients through an unparalleled offering that combines technology, data, and expertise to enable them to pinpoint and prioritize opportunities, accelerate improvement efforts and build lifetime loyalty among their customers and employees.
Like all great companies, our success is a function of our people and our culture. Our employees have world-class talent, a collaborative work ethic, and a passion for the work that have earned us trusted advisor status among the world’s most recognized brands. As a member of the team, you will help us create value for our clients, you will make us better through your contribution to the work and your voice in the process. Ours is a path of learning and continuous improvement; team efforts chart the course for corporate success.
Our Mission:
We empower organizations to deliver the best experiences. With industry expertise and technology, we turn data into insights that drive innovation and action.
Our Values:
To put Human Experience at the heart of organizations so every person can be seen and understood.
- Energize the customer relationship: Our clients are our partners. We make their goals our own, working side by side to turn challenges into solutions.
- Success starts with me: Personal ownership fuels collective success. We each play our part and empower our teammates to do the same.
- Commit to learning: Every win is a springboard. Every hurdle is a lesson. We use each experience as an opportunity to grow.
- Dare to innovate: We challenge the status quo with creativity and innovation as our true north.
- Better together: We check our egos at the door. We work together, so we win together.
PG Forsta is seeking a Director of Content Marketing to lead the development and execution of our content marketing strategy. This pivotal role will be responsible for creating compelling content aligned with product launches, campaigns, and business objectives. The ideal candidate will have a passion for storytelling, a proven ability to manage content teams, and expertise in creating both long-form and short-form assets that resonate with target audiences.
To work #bettertogether, we operate with a hybrid working model. For those near a hub location, we gather in our office locations three days a week (Tuesday, Wednesday, Thursday). For the remaining days, we work from home.
Key Roles and Responsibilities:
Content Strategy Development
- Design and implement a comprehensive content strategy to support product launches and marketing campaigns.
- Ensure all content aligns with PG Forsta’s product messaging and campaign goals.
- Develop and maintain a content style guide to ensure brand consistency across all business units.
Content Creation and Asset Development
Lead the creation of a diverse range of content assets, including:
- Long-form content: Web pages, webinars, blog articles, white papers, video scripts, case studies, product emails and sales sequences.
- Short-form content: Product teasers, campaign taglines, and infographics.
- Collaborate with product marketing, digital marketing, and sales teams to ensure content meets business needs and resonates with target audiences.
- Incorporate SEO best practices into content to maximize reach and engagement.
Team Leadership and Management
- Lead, mentor, and manage a team of 4 content writers, fostering a culture of creativity and accountability.
- Provide coaching, feedback, and development opportunities to build a high-performing team.
- Oversee workload management to ensure timely delivery of content assets.
Content Calendar and Campaign Alignment
- Develop and manage a comprehensive content calendar to support product launches and marketing campaigns.
- Partner with product marketing and digital marketing to align content deliverables with campaign timelines and milestones.
- Ensure the timely and accurate delivery of content assets across all channels.
Consistency Across Business Units
- Act as a steward for content strategy consistency across all business units.
- Collaborate with cross-functional teams to ensure cohesive messaging and brand alignment in all marketing efforts.
Performance Measurement and Optimization
- Track and analyze content performance metrics to measure the effectiveness of the content strategy.
- Use data-driven insights to refine content approaches and inform future content development.
- Stay up-to-date on industry trends and best practices to continuously innovate PG Forsta’s content marketing efforts.