Director, Marketing

The Director of Marketing (DOM) is a key leader within our marketing organization, responsible for business planning through execution of all local marketing activities and fully responsible for the marketing mix across a Region. The DOM drives brand differentiation and growth by leveraging a deep understanding of marketing fundamentals and the Red Bull marketing mix, running a large team of managers and specialists in Brand Marketing, Sports Marketing, Culture Marketing, and Communications. Through leadership across consumer insights, occasions marketing/product marketing, opinion-leader marketing, event marketing, retail activation and communications, a best-in-class DOM builds brand equity and drives awareness, trial, and consumption for new and existing consumers.

RESPONSIBILITIES:

Marketing Leadership, Innovation & Execution -

• Drive creativity and innovation within and across regional marketing teams through collaboration with other colleagues from other regions and in collaboration with the US national office. 
• By effectively leading a team of experienced marketing managers, ensure the delivery of fresh ideas that differentiate our brand and increase product consumption 
• Develop comprehensive recommendations on the Regional marketing plan during annual business planning spanning retail, athletes, artists, events, influencers, and occasions 
• Collaborate with marketing leadership on the strategy, planning, and execution of the marketing mix in the region, ensuring an unparalleled commitment to quality 
• Collaborate with regional sales leadership to maximize impact of initiatives on regional consumers & drive growth 
• Leverage consumer insights & trends to up-level the team’s strategic capabilities while building regional plans 
• Help direct reports & their teams build rich regional networks that help identify trends and maintain relevant brand positioning in existing or emerging scenes 
• Manage and lead major regional projects as needed 
• Manage and/or delegate budgets, expenses, and other administrative responsibilities 
• Share best practices through open communication, recaps, & reports

People Management -

• Hire and lead a team of teams spanning Brand, Sports, Culture, and Communications, providing coaching & development support when necessary 
• Enable a high-performing culture by driving individual, strengths-based development and managing towards annual business objectives 
• Identify & train high potential employees for succession opportunities 
• Provide direct, consistent, and constructive feedback to maintain quality performance 
• Leverage national leader feedback & expertise in the coaching & review of Brand, Sports, Culture, & Communications Manager performance 
• Create and maintain a team culture that lives Red Bull’s values, rewards relentless effort, and celebrates exceptional execution

EXPERIENCE:

Your areas of knowledge and expertise that matter most for this role:

• Extensive leadership/management experience in Consumer Marketing, preferably at a CPG and/or lifestyle brand 
• A mastery of coaching, leadership, and influencing capabilities 
• Successful management of large multi-layered teams and large budgets 
• A history of traditional and non-traditional brand marketing strategy & management 
• Knowledge of communications & storytelling with an emphasis on digital and social media identify trends and turn insights into actions 
• The integration of creative and unique marketing solutions into complex existing and emerging consumer landscapes 
• Start-to-finish leadership of collaborative projects 
• Articulate & present ideas at the executive level