Director, Marketing

Kohler - Sterling Brand

We’re a community of creators. Status quo busters. Difference makers.

For the past 150 years, we’ve built our business on a singular mission—helping people live gracious, healthy, and sustainable lives. Thanks to the passion, craftsmanship, and ingenuity of our associates around the world, our business has expanded across the globe with a diverse portfolio of brands.

Today, we’re one of America’s oldest and largest privately held companies. We manufacture smart kitchen & bath products and host world-class hospitality experiences.

At 30,000 strong, we’re the driving force behind so much meaningful progress as we strive to #BecomeMoreAtKohler—individually and together.

We’re unafraid of bold action and inspired to design better tomorrows. Here’s to the next 150 years.

https://www.kohler.com/en

Position Details

Director, Marketing
Job
Full-time
10/29/2024
Northeast Wisconsin
Kohler (Hybrid), WI

Opportunity:

Responsible for directing marketing for the Sterling brand across all channels and customer touchpoints, you will direct Sterling brand advertising and marketing activities as well as the creation and execution of all marketing strategies. Additionally, you will lead the team responsible for all product launches, target customer engagement and the short and long-term brand strategy and execution. This role will lead cross-functional teams to identify and prioritize needs, define requirements, and lead the go-to-market strategy. Responsible for establishing and articulating the strategic mission across all channels and managing overall brand awareness and demand generation for the Sterling brand.

Primary Objectives:

  • Drive for Sterling brand to achieve $1B+ in sales by 2028 while maintaining and growing current level of profitability. 
  • Increase Sterling Brand Power, Awareness, Consideration and Purchase across consumer and trade audiences. 
  • Effectively communicate Sterling brand product differentiation and benefit stories at every customer touchpoint both in physical and digital locations 
  • Develop and execute full funnel media campaigns that across traditional and new media channels to drive awareness and purchase for the brand 
  • Develop short and long-term marketing strategy that focuses on establishing Sterling as the premier plumbing brand for the trade professional.

Specific Responsibilities:

  • Annual and long-term Sterling Brand marketing planning and execution that deliver the brand, sales, and audience goals. 
  • Partner with cross-functional team members to refine processes as needed to achieve objectives. 
  • Ensure all new product launch tactics, including assets, training, merchandising and sales collateral are executed at launch. 
  • Deliver strategies and tactics to increase Sterling performance through the full funnel tactic execution to reach targeted audiences. 
  • Recommend short- and long-range goals in support of objectives and policies and direct the development of plans and programs for attainment of goals relating to sales and marketing. 
  • Incorporate the use of data, measurement and performance to build and execute top performing plans 
  • Manage the full Sterling Marketing and Advertising budgets to align with tactics to achieve the brand and sales goals 
  • Set strategic direction for Sterling advertising budget and work with KOHLER Communications to execute. 
  • Hire and develop the best talent to build a top Marketing organization within Kohler Co. and the industry.

Skills/Requirements:

  • An undergraduate degree is required, and an advanced business degree preferred. 
  • Eight plus years of successful, broad-based marketing and brand experience. 
  • Significant familiarity with consumer and trade marketing to provide strategic leadership and direction of the business.

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