Director, Marketing & Communications

Reporting to the Wisconsin Chapter Executive Director, Marketing & Communications Director is the leader of the chapter marketing communications team, which delivers against Concern & Awareness goals while supporting the full mission of the organization. This position is largely responsible for maintaining concern about the disease and increasing awareness of the Alzheimer’s Association by garnering local editorial news coverage. Media relations is approximately 60% of this position.

In addition to media relations, this position is responsible for ensuring paid and organic social strategy and execution. The Marketing & Communications Manager, who owns collateral, digital, paid and/or donated media for the region, reports to the Director, Marketing & Communications.

The Director, Marketing & Communications works collaboratively within the Wisconsin Leadership Team to develop strategic marketing communications support for our Care & Support, Research, Public Policy, Development and Diversity, Equity & Inclusion initiatives throughout the state.

Responsibilities:

Essential functions and responsibilities include, but are not limited to:

Collaborate with the Wisconsin Executive Director and fellow chapter leadership team members to develop, execute and evaluate statewide and community communications opportunities that complement the Alzheimer’s Association national strategic plan.

Manage year-round, community-wide media relations strategy and implementation, including:

• Leveraging and/or developing full mission story ideas and key messaging that aligns with the mission and brand of the Alzheimer's Association; 
• Cultivating close relationships with local media across media types and at diverse outlets so that they are responsive to story ideas and turn to the Association when they have dementia-related needs; 
• Ensuring staff and volunteer spokespeople are prepared, equipped and empowered to represent the Association with a clear mission narrative when appropriate; 
• Pro-actively inserting the Alzheimer’s Association into relevant trends and creating new opportunities; 
• Collaborating with the Home Office to manage an issues communications; 
• Sharing content and supporting Association staff throughout the state as they pursue their strategic goals.

Oversee strategies to maximize the impact of social media accounts (Facebook, Instagram, Twitter, LinkedIn, etc.) as appropriate, including:

• Leveraging editorial calendar to plan full mission content;
• Identifying paid social opportunities that complement traditional paid and/or donated efforts; 
• Analyzing insights to evaluate engagement and optimize posts.

Manage the chapter Marketing & Communications Manager in promoting strategic initiatives across marketing communications channels, including:

• Maintaining digital platforms to maximize brand awareness and ensure a positive user experience; 
• Writing and editing content for weekly e-newsletter; 
• Negotiating media buys and/or donations with local media outlets, including resizing of existing creative on provided design platforms; 
• Leveraging and/or developing print and digital collateral as necessary to reach target audiences.

Assure compliance with all Alzheimer’s Association branding policies, procedures, standards and applicable regulatory requirements.

Performs other duties as assigned

Qualifications:

• Degree in relevant field required. 
• Ten years’ experience in communications and public relations required. 
• Five years’ experience working with social media and marketing communications required. 
• Five years management level experience required. 
• Experience working with local media outlets and securing editorial coverage in this market required. 
• Experience negotiating media buys and securing donated media required. 
• Experience with healthcare communications is ideal.

Knowledge, Skills and Abilities:

• Understanding of the importance of consistent branding and messaging within a mission-based organization. 
• Superior written and verbal skills. 
• Creative thinking to ensure fresh approaches to annual and evergreen opportunities. 
• Solution-oriented with strong decision-making skills, demonstrating effective cost/benefit analysis. 
• Ability to motivate and encourage others to maximize potential and achieve challenging organization goals. 
• Management skills, including the ability to set milestones against goals, organize projects, establish and manage budgets, develop work processes and supervise professionals. 
• Strong awareness of social media strategies to maximize reach and impact 
• Ability to work occasional weekends and evenings 
• Ability to bend, stoop, lift and transport up to 25 lbs. of materials 
• Ability to travel Must have valid driver’s license, access to reliable vehicle, good driving record and proof of automobile insurance

Employees working 24 hours/week or more are eligible for a comprehensive benefits package, including medical, dental, vision, flex accounts, short and long-term disability, life insurance, long term care insurance, tuition reimbursement, generous Paid Time Off, 12 annual holidays and Paid Family Leave, as well as an annual Cultural & Heritage Day and Volunteer Day of their choosing. They are also eligible for our gold standard 401(k) retirement plan.

Full time employees (37.5 hours/week), will enjoy all of the above plus an annual School Visitation Day and an Elder Care Facility Day of their choosing.