Director, Marketing & Communication

Under the direction of the SVP, Organizational Advancement, the Director of Marketing & Communications is responsible for developing and guiding strategies for all external and internal branding, communications and marketing activities. 

The Director of Marketing & Communications is responsible for the day-to-day management of marketing and communication staff responsible for creative marketing brand management, digital marketing, media and social media outreach, strategic content, and leadership communications.  The Director of Marketing & Communications is responsible for setting and executing the strategy for all external communications and brand identity to enhance and strengthen IAFC’s positioning and impact. The Director works closely with a senior management group within the organization as a communications partner on program and organization-wide strategic initiatives.

Essential Duties and Responsibilities: 

1. Develop, implement and refine effective marketing communications strategies that to achieve key program and organizational objectives 
2. Identify key opportunities to build positive brand awareness and broad recognition for IAFC.  
3. Collaborate with IT on the implementation of communication management systems and procedures: email management, reporting and analytics, zoom, Microsoft team etc.
4. Provide program and senior team leaders with marketing counsel, communications solutions, and seeks opportunities for partnership and cross promotion, both internally and externally.
5. Manage and oversee planning and execution of Marketing communications budgets. This includes marketing budget development, for programs and organization-wide initiatives.
6. Direct and oversee the design of marketing collateral to ensure consistent and effective brand identity to ensure consistency in messaging internally and externally. This includes: research reports, invitations, signage and brochure design, etc.
7. Prepare constituent communications, key messages, and ad copy.
8. Monitor all internal and external communication channels to ensure consistency of brand representation.
9. Provide direction on managing intranet and website functionality, collaborating with IT and other departments.
10. In collaboration with the SVP, identify media relations strategies to raise awareness of IAFC programs and impact. 
11. Submit quarterly reports to as required:  Marketing Report for quarterly board meetings, BSC quarterly marketing update.
12. Oversee external consultants for Marketing and Communications, ensuring they meet the scope of work and contract deliverables.
13. Collaborate with the Director of Philanthropy on fundraising marketing messaging to increase both the number of individual donors and the total donations.
14. Provide supervision and management coordination for projects, as required, in collaboration with the SVP of Organizational Advancement.

Supervisory Responsibilities:

• Responsible for planning, assigning, directing, and coordinating the department's work. 
• Perform employee performance evaluations.

Supervises staff: 

• Assistant Director, Strategic Content & Communications
• Assistant Director, Digital Marketing and Graphic Design
• Marketing and Communications Manager
• Communications and Media Outreach Manager

Skills/Equipment Use:

• Knowledge and use of the following preferred: photo shop, illustrator, InDesign, 
• Microsoft Office 365 Suite
• Mail Chimp
• Adobe Acrobat Professional/Creative Cloud
• Canva
• Smartsheet
• Asana
• Constituent Relationship Management Software (Salesforce)

Education and/or Experience: 

• Bachelor’s degree OR four to ten years’ related experience and/or training. Master’s degree preferred.

Salary Range:$93,700.00 To $105,000.00 Annually.