Director - Communications

What you’ll be doing:

The Director - Communications drives awareness, engagement, and brand-activation initiatives. This role oversees all corporate communications activities including leadership communication, employee relations and retention initiatives. The Director will drive corporate initiatives, setting clear objectives that lead to business results. This role oversees both internal and external communications, promoting excellence of the company’s owned, earned and online reputation. Digital-first communication and a customer-centric mindset is at the core of this role, which will be focused on understanding and acting upon the unique needs of our employees, prospects, and customers. People leader responsibilities to include staffing, training and development, performance management, and work force planning.

On any given day, you’ll:

Develop and implement a comprehensive branding, communications and creative strategy that aligns with the company's goals including driving retention and engagement.

Drive internal communications strategy, acting as an integral part of senior management to communicate with and engage staff.

Help set the strategic direction of the company's external communications and public relations efforts, while leading the development and execution of content-driven campaigns across distribution channels.

Own the company's external communications efforts, including crisis communication, media relations, and thought leadership.

Generate innovative and engaging content ideas for internal communications that aim to attract and retain top talent.

Support leaders throughout the organization, helping them to create and execute communication plans, communicate strategies, policies, and organizational changes to employees and other stakeholders.

Serve as media counsellor and strategist to senior management.

Serve as Human Resources and Legal liaison to develop talking points for internal and external audiences, ensuring materials are consistent and reflect culture.

Own the creation of high-quality content for our marketing and communications efforts.

Own employee communication including internal publications, companywide announcements, email announcements, publications, digital communication, intranet, video, special projects, and assignments.

Own both a quarterly, all-employee Town Hall meeting and quarterly officer meeting that is relevant and interesting while providing attendees with important corporate information.

Own events, trade shows, sponsorships, etc., to elevate awareness, create business opportunities, and attract talent.

Stay up to date with industry trends and consumer behavior to inform content strategy and creative direction.

People leader responsibilities may include all the following:

• Staffing needs, to include interviewing and onboarding for new employees. 
• Training and development, as well as coaching and motivation for staff. 
• Performance Management, goal setting, employee engagement, and salary administration.
• Workforce Management to include unit equipment, software and space needs, approving time off and overtime usage, and budget recommendations.

• 10+ years of experience in marketing, advertising, and content strategy with a proven track record of success in leading digital teams and driving growth. 
• Bachelor's degree in Marketing, Public Relations or Strategic Communications 
• Demonstrate skills in relationship building, decision making, negotiation, and communication, including effective listening, organizational skills, problem solving, business acumen, and the ability to influence others. 
• Ability to provide direction to staff in terms of development, training, and coaching. 
• Demonstrated ability to work with and protect confidential information. 
• Ability to think creatively to enhance opportunities for the department and customers. 
• Ability to lead in a changing environment. 
• Ability to travel as necessary.