Digital Media Coordinator

The Digital Marketing Coordinator will report to the Director of Marketing Operations and work collaboratively within the marketing team to update, optimize, and help strategize EAA’s online presence, which includes, but is not limited to, SEO web content, website mobile optimization, paid online advertising, as well as EAA AirVenture Oshkosh livestreaming initiatives and event application development. This position is responsible for moving website marketing efforts from ideas to delivery using industry’s best practices to contribute to the overall success of EAA's digital marketing efforts.

ROLES AND RESPONSIBILITIES:

1. Using HTML, CSS, multimedia, and content management system, build and deploy SEO-optimized and mobile-friendly website content pages based on established marketing strategies, program marketing plans, and creative briefs 
2. Based on mockups created by the design team and in conjunction with IT staff, update content management and HTML/CSS-based templates and code to comply with industry standards and mobile friendliness 
3. Recommend SEO-focused content and linking changes to internal creators that improves overall EAA positioning online 
4. Use the most up to date digital marketing best practices and authentic EAA brand standards that align with other online and offline campaigns to engage members through the customer journey 
5. Monitor and troubleshoot website coding and technical issues to ensure consistent and on-brand user experience across user sites and platforms (website, mobile app, etc.), this also includes consulting with IT or vendors for technical support to implement solutions 
6. Execute EAA's website and content production and distribution schedules using marketing project management software (Asana) and other tools 
7. Ensure that all EAA digital and web content follow a stringent quality assurance and testing process for accurate content, spelling, grammar, EAA style guidelines, accurate links, mobile responsiveness, and timeliness 
8. Work closely with internal stakeholders to curate information to develop the EAA AirVenture Oshkosh Event Application 
9. Develop the basics of GDPR regulations, how they impact website marketing, and how EAA can best comply with these standards while simultaneously maximizing website marketing effectiveness 
10. Maintain paid social media and online advertising using Google, Bing, YouTube, Facebook, Tik Tok, etc., as well as develop standard operating procedures for online advertising. 
11. Upload, organize, optimize, and integrate digital video and streaming content into the website experience, including running lead with livestreaming efforts during EAA AirVenture Oshkosh. 
12. Monitor the competitive landscape, stay current on industry trends, research the most up to date best practices, and suggest digital marketing program enhancements 
13. Embrace and support the EAA mission and perform safe practices in the workplace and aviation environment. 
14. All other duties as assigned.

MINIMUM QUALIFICATIONS:

• Bachelor's degree from a four-year college or university in marketing and/or a business-related field. 
• A combination of education and experience will be considered. 
• Minimum 1-5 years of experience in website, SEO, and content marketing. 
• Highly developed knowledge of HTML, CSS, SEO, Google analytics, mobile site design, website best practices, and industry standards and trends. 
• Added advantage with having UX/UIX experience. 
• Ability to meet the demands of multiple projects and deadlines effectively with minimal supervision. 
• Experience using and administering website content management systems (e.g. Sitecore, WordPress, etc.). 
• Excellent verbal, written, and presentation communication skills. 
• Excellent interpersonal skills. 
• Excellent organizational skills and attention to detail, as well as analytical skills.
• Proficient with Microsoft Office Suite or related software.