ABOUT RENEWAL BY ANDERSEN:
Renewal by Andersen is a pioneer in the window and door industry, and innovation is a huge part of who we are. Renewal by Andersen Signature Service combines the perfect combination of the best people in the industry, a superior process, and an exclusive product. As such, we take great care in building a team of skilled, passionate Difference Makers, caring for our team members’ personal and professional growth, and celebrating our differences.
We are committed to an inclusive and diverse workplace where all people feel respected, valued, and driven to realize their full potential. We always have opportunities for our team members to give back to the causes they’re most passionate about, and as an Energy Star Partner of the Year for many years, Renewal by Andersen is committed to environmental health and sustainability. If you want to be a Difference Maker, Renewal by Andersen is the place for you.
Responsible for identifying, prioritizing, and implementing action (both in content, functionality, and process) to improve user experience and conversion on company website and other digital platforms.
The role leverages technical knowledge of web, social and email in the disciplines of analytics, conversion best practices, content strategy, search engine optimization (SEO), etc. to establish recommendations, serve as a liaison between Marketing and IT, partnering with IT to drive technical work aligned to marketing strategy and measure post-implementation results to quantify impact.
An individual contributor who actively works with the IT and/or partnering agencies to guide design conversations aligned to website framework and components.
QUALIFICATIONS AND SKILLS:
Project Management & Communication:
- Responsible for working with affiliate leaders to understand needs and architect solutions.
- Leads technical conversations with marketing stakeholders and advises management on insights and recommendations.
- Ability to visually or orally represent requirements and facilitate brainstorming/problem solving as needed.
- Oversee execution plan with needed cross-team partners and resources, ensuring on-time delivery.
Data Analysis & Planning:
- Proficiency in tools like Google Analytics, Adobe Analytics, and other data tracking software.
- Gather data from various digital marketing channels such as social media, email campaigns, and website analytics to make informed decisions
- Understanding the measurement of marketing efforts by considering key performance indicators (KPIs) like conversion rates, click-through rates, and return on investment (ROI).
- Comprehension of research to understand market trends, customer behavior, and competitive landscape.
MUST HAVE QUALIFICATIONS:
- Four-year degree in marketing, communications or a related field
- Minimum of two years of digital marketing experience in a hands-on implementation role
- Must be familiar with technical CMS functionality – Sitecore-specific experience preferred
- Ability to implement website recommendations independently or in conjunction with IT partners
- Experience with basic site analysis tools like Google Analytics
NICE-TO-HAVE QUALIFICATIONS:
- Communicates effectively, collaborative, and team player
- Proactive in organizing work and anticipating the needs of team members, business partners, and leaders
- Ability to be nimble and manage through the gray areas
COMPENSATION:
Pay is based on several factors including but not limited to work experience, education, geographic location, certifications, etc. Your recruiter can share more about the specific compensation package for your preferred role during the hiring process. Successful candidates in this role are expected to earn $37.14 to 57.56 per hour.
CULTURE AND BENEFITS:
“Be Orange. Be You” is how we express our belief that by embracing our differences and empowering you, we’ll be a stronger team able to accomplish what otherwise wouldn’t be possible. This Orange spirit has helped us become the #1 innovative window and door brand and the one homeowners love the most. It’s also why we’re committed to supporting you to approach each day with a bright outlook. Benefits include, and are not limited to:
- 401 (k) Plan, Employer Fixed Contributions & Company Matching
- Profit Sharing
- Medical, dental, prescription, vision coverage
- Tax-advantaged accounts for healthcare expenses
- Life Insurance
- Paid Time Off, Paid Holidays
- Paid Maternity Leave & Paid Parental Leave
- Dependent Care Flexible Spending Account
- Career Growth Planning & Nationwide Career Opportunities
We look forward to seeing how your unique skills, background and experience will inspire our team and help us continue to be the leader we are today.